How To Target High-Value B2B Accounts With Email Lookup Tools?

How To Target High-Value B2B Accounts With Email Lookup Tools

In B2B marketing, reaching high value-accounts isn’t about trying to contact as many people as possible. 

Instead, it’s about finding the specific individuals who can truly influence decisions in the company, you know-the decision-makers, and crafting messages that feel relevant to them. 

Email look up tools like GetEmail.io can help marketers do this by allowing them to identify and directly reach those key decision-makers and influencers, rather than sending out impersonal, broad emails that often get ignored.

When used strategically, these tools let marketers go beyond “cold” outreach, making connections that feel personal and intentional. 

This way, each message can be tailored to match the recipient’s role and needs, helping to build interest and trust right from the start. 

The goal isn’t just to get a response but to create a meaningful relationship with the people who actually impact purchasing decisions. 

In this blog, we’ll explore how to use email lookup tools such as GetEmail.io to build connections that lead to lasting, valuable partnership with high-value accounts.

Reach the Real Decision-makers Network, Not Just Executives

When targeting high-value accounts, it’s common to focus on top executives like CEOs or VPs.

But in reality, the decision-making process in these companies often involves a broader network of people who influence the final choice.

This network includes project managers, team leads, and technical experts who may not have executive titles but play a key role in deciding which solutions the company adopts. These are the “influencers behind the scenes.”

Reach the Real Decision Network, Not Just Executives

Using B2B email tools, you can identify and connect with these influential contacts, not just the top executives. For instance, GetEmail.io makes the B2B lead generation hassle-free. 

With such an AI based tools it’s easy to find the emails of project leads, department managers, or other strategic voices who directly contribute to the buying decision.

Building relationships with these people means you have allies who can advocate for your solution when the decision reaches higher levels.

For example, a project manager who sees the value of your product can bring it up in team discussions and push for it internally.

This approach is effective because B2B buying is rarely a solo decision. Many departments and roles contribute to the final choice.

By engaging a range of contacts early on, you build trust within the company, making it more likely that executives will view your solution as credible and well-supported.

In short, reaching the full decision network strengthens your chances of winning high-value accounts.

Micro-Segment Accounts to Address Specific Needs - The Perfect Sales Targeting approach

Every high-value account is unique, with its own specific goals and challenges.

Some companies might be focused on rapid growth, while others are more concerned with cutting costs or staying ahead with innovation.

Because of this, a one-size-fits-all message won’t resonate. Instead, it’s important to segment or group your target accounts based on their main priorities and tailor your outreach to fit those specific needs.

For instance, start by grouping accounts based on their strategic goals—whether it’s growth, innovation, or cost-effectiveness. If a company is growth-focused, highlight how your solution can scale with them and support that growth.

On the other hand, if you’re reaching out to a company that prioritizes technology, emphasize the advanced features and innovation your product brings.

Micro-Segment Accounts to Address Specific Needs

This approach of sales targeting works well because high-value accounts are looking for partners who understand their vision.

Tailoring your messages to align with their unique objectives shows that you’re not just offering a generic solution; you’re offering something that fits with what they’re trying to achieve.

In this way, each message feels more relevant, helping you build stronger, more meaningful connections.

Time Your Outreach to Align with Business Changes

Timing plays a huge role in B2B outreach success. 

When you reach out to a high-value account at a moment of change—like during a merger, a new leadership hire, or an expansion—you increase the relevance of your message. 

This is because organizations often reconsider their strategies and explore new solutions during transitions.

By timing your outreach to align with these shifts, you position yourself as a responsive, timely partner.

Monitor for Trigger Events

These “trigger events” signal a period of change and potential need. Keeping an eye on news related to your target accounts (like announcements of mergers, leadership changes, or big industry shifts) helps you spot these moments. 

For example, a merger might mean the company needs solutions to integrate new systems, or a leadership change might indicate a new direction or priorities.

Frame Your Message with Context

Use what you know about the event to shape your message. For example, if a company just expanded, it’s likely focusing on scalability and integration. 

In this case, you might frame your product as a scalable solution that can support their growth smoothly and efficiently. This way, your outreach feels tailored and addresses their specific, timely needs.

And when it comes to finding the email address, you have GetEmail.io! Just draft the appropriate message that aligns with the recent event of their organisation and hit send. You are all done!

Why does this work? 

Timing is essential because it makes your message feel highly relevant and specific to their current situation. 

Prospects are more likely to pay attention to solutions that speak directly to challenges they’re facing now, making your outreach more impactful and likely to resonate.

Build Familiarity Before Reaching Out

Let’s face it—cold emails can be easy to ignore. 

When you’re reaching out to someone for the first time, they’re more likely to respond if they already recognize your name. 

Warming up your contacts beforehand creates that familiarity and makes your outreach feel less like a random sales pitch and more like a natural connection.

Build Familiarity Before Reaching Out

Start by Engaging on Social Media

One of the easiest ways to get on someone’s radar is through social media. Connect with your target contacts on LinkedIn and start engaging with their posts. 

You don’t need to go overboard—a like here, a thoughtful comment there. 

That’s totally enough!

These small interactions make your name familiar, so when your email eventually lands in their inbox, they already know who you are.

Share Useful Content

Another way to build familiarity is by sharing content that actually matters to them. 

Think of industry insights, reports, or case studies that speak to their specific interests or challenges. 

With B2B email tools like GetEmail.io, you can identify the professional email addresses of the right people for this content. 

Refer to image below – it shows how efficiently you can locate the email addresses of people associated with any company using our popup extension.

Find Email Addresses Using the GetEmail.io Popup Extension

This way, you’re showing up as someone helpful and knowledgeable—not just another person pushing a product.

As you may know, familiarity makes people comfortable. 

When you’ve already interacted with them in small ways, your email doesn’t feel like it’s coming out of nowhere. 

Instead, it feels like a continuation of the conversation, making them much more likely to open and engage with what you’re saying.

Track Engagement to Refine Your Approach

Track Engagement to Refine Your Approach

High-value accounts are rarely won with just one email—it’s usually a gradual process. 

Tracking how your contacts engage with your outreach can reveal valuable insights, helping you see what’s working and where you might need to adjust. 

This way, you can fine-tune each interaction to make it more relevant and effective.

Identify What’s Resonating

By keeping an eye on open rates, clicks, and responses, you start noticing patterns. 

For example, if emails focused on cost savings or scalability are getting the most clicks, it’s a signal that these topics are important to your contacts. 

You can then focus more on these areas in future messages, ensuring that your outreach speaks to what matters most to them.

Organize Contacts by Engagement Level

Not everyone engages in the same way, so grouping your contacts based on their level of interest can help you target them better. For example:

High-engagement contacts (those who frequently open and click) are likely ready for a deeper conversation. Inviting them to a demo or a call could be the next step.

Lower-engagement contacts might benefit from more subtle follow-ups, like sharing helpful resources or industry insights to keep them interested without overwhelming them.

This approach keeps your outreach dynamic and responsive, making each contact feel like you’re genuinely listening and adapting. 

Instead of a blanket approach, you’re refining your strategy based on real-time feedback, which makes your messaging more personal and increases your chances of meaningful engagement.

Provide Continuous Value Beyond the Initial Email

High-value accounts often make decisions over time, so it’s essential to establish yourself as a trusted partner through ongoing value. 

Rather than pushing for an immediate sale, focus on building a long-term relationship by sharing useful insights and staying on their radar.

Send Regular, Relevant Updates

Share updates that align with their goals—like industry news, new case studies, or product features that support their objectives. 

For example, if they’re interested in growth, you might share content on scaling strategies or case studies that show how your product supports expansion. 

These updates show you’re tuned into their needs and keep your solution relevant.

Highlight Success Stories and ROI

Show them how similar companies have benefited from your solution, giving them a concrete sense of the value you deliver. 

Real examples of cost savings or productivity gains reinforce your credibility and demonstrate that your solution drives results.

This steady, value-driven approach builds the kind of trust that high-value accounts look for in long-term partners. 

By sharing meaningful information consistently, you position yourself as a reliable resource they can turn to when they’re ready to make a decision.

Concluding Thoughts

With the use of GetEmail.io to target high-value B2B accounts you can transform your outreach from broad cold emails to intentional, impactful connections. 

By reaching beyond executives to engage the full decision network, tailoring messages to fit each account’s priorities, and timing outreach around key changes, you set the stage for meaningful relationships. 

This approach isn’t just about getting a response—it’s about building trust and establishing yourself as a valuable partner, setting the foundation for lasting success with high-value accounts.

How to Create an Ultimate Sales Funnel with GetEmail.io Integrations?

Ultimate Sales Funnel with GetEmail.io Integrations

In today’s fiercely competitive business world, having an optimised ultimate sales funnel isn’t just a luxury—it’s a necessity.

You might think that once your funnel is set up, the leads will naturally start rolling in. But in reality, capturing and converting leads requires more than just setting up a few steps and hoping for the best.

A truly effective funnel does more than just attract attention; it guides potential customers through a journey that turns casual interest into loyal, long-term commitment.

But trying to manage this journey manually? 

That’s a recipe for frustration and inefficiency. This is where GetEmail.io’s powerful integrations with automation tools like Zapier, Make.com, and others come into play.

These tools work behind the scenes like dedicated assistants, ensuring that every stage of your sales funnel is optimised and functions seamlessly.

In this article, We’ll show you how to build a sales funnel that not only captures leads but also nurtures them into loyal customers using GetEmail.io’s integrations. 

By the end, you’ll see just how easy and effective your funnel can be with the right tools in place.

Setting Up the Awareness Stage - Attracting the Right Audience

Automating Lead Capture at the Awareness Stage

The first step in building an effective sales funnel is making sure your brand gets noticed. 

In a marketplace full of competitors, standing out is essential.

The goal at the awareness stage is to capture the attention of potential customers and convert them into qualified leads.

How does it work?

Imagine you’re running a powerful social media campaign that’s driving traffic to your landing page. 

Instead of manually collecting and verifying every lead, GetEmail.io and Make.com handle the heavy lifting for you.

As soon as someone fills out a form, their details are automatically captured, verified, and added to your CRM—eliminating the risk of errors and missed opportunities.

Now, why is it effective?

Well, with GetEmail.io, you’re not just capturing leads; you’re ensuring that every lead is accurate and up-to-date.

This tool verifies email addresses in real-time, so your CRM is populated with only the most reliable information.

Paired with the automation power of Make.com, every interaction is seamlessly processed, allowing you to focus on engaging your audience and growing your business.

Interest Stage - Keeping Potential Customers Engaged with the Right Content

Personalized Engagement to Nurture Interest

Now that you’ve caught their attention— it’s time to deepen their interest!

At this stage, it’s crucial to engage your leads with content that speaks directly to their needs and curiosities. But how can you do that effectively without adding extra work to your plate?

Here’s how it all comes together:

Imagine that a lead subscribes to your newsletter after reading a blog post on your site. 

Instead of sending a generic follow-up that might get lost in their inbox, they receive a series of emails that feel like they were written just for them.

Each email aligns perfectly with their interests—all thanks to the seamless integration of GetEmail.io and Zapier. 

These tools work together to automatically trigger personalized email sequences based on the lead’s specific actions, keeping them engaged and eager for more.

Why does it work like a charm?

Automation is the secret sauce here!

GetEmail.io, our AI based email finder tool, ensures you’re working with spot-on data, so your audience segments are as accurate as they can be. 

Then, Zapier steps in to handle the rest, automating the process so that each lead gets precisely the content they’re interested in, right when they’re most receptive to it.

It’s like having a savvy marketing assistant who knows exactly what each customer wants—and delivers it at the perfect moment.

Consideration Stage - Showcasing Your Unique Value Proposition

Consideration - Highlighting Your Unique Value Proposition

At this stage, your lead is weighing their options, evaluating whether your product or service is the right fit. 

This is the moment to provide them with the insights and information they need to tip the scales in your favor.

When a lead spends time exploring your website and decides to download a case study, that’s your cue to act.

Instead of leaving them to deliberate on their own, follow up immediately with tailored content that speaks directly to their needs—think testimonials, product demos, or even a direct invitation to connect with your sales team.

With GetEmail.io and Zapier, these follow-ups happen automatically, ensuring your lead stays engaged and moves steadily from consideration to decision.

Why does this matter?

As you see, it’s not just about sending emails—it’s about delivering value precisely when your lead is most receptive.

GetEmail.io ensures you’re working with verified, accurate data, while Zapier streamlines the process, automating these critical touchpoints to keep your lead’s journey smooth and on track.

Intent Stage - Guiding Leads Toward a Purchase Decision

Intent Stage - Guiding Leads Toward a Purchase Decision

When your leads reach the intent stage, they’re on the verge of making a purchase—they just need that final push. 

This is your opportunity to remove any lingering doubts and make the buying process as seamless as possible.

At this crucial moment, imagine a lead requesting a product demo. Instantly, your sales team is alerted, the demo is scheduled, and the lead receives a confirmation email—all without any manual effort on your part.

That’s the efficiency GetEmail.io and Zapier bring to the table.

By automating these key interactions, you ensure that every lead is attended to promptly, reducing the chances of them slipping through the cracks.

Why does it work?

Speed and accuracy are paramount at this stage. Agree?

GetEmail.io makes sure all the information is accurate, while Zapier automates the follow-ups by triggering emails or notifications as soon as the lead takes an action like requesting a demo.

Additionally, Zapier can connect to your scheduling tools, automatically finding an open slot on your calendar and sending invites to both your team and the lead.


This allows your team to focus on engaging with the lead and closing the deal, with all the logistics taken care of seamlessly in the background.

Purchase Stage - Ensuring a Smooth Transaction

Purchase Stage - Ensuring a Smooth Transaction

This is the moment you’ve been building toward—the point where your customer hits that “Buy” button. Ensuring a smooth transaction process is crucial to leaving a lasting positive impression on your customer.

Once a customer completes their purchase, you want everything to flow effortlessly.

With GetEmail.io and Zapier, this is exactly what happens.

Your customer immediately receives a confirmation email, a heartfelt thank-you note, and a helpful onboarding guide—all automatically. 

Meanwhile, their details are swiftly updated in your CRM, and your support team is alerted if any follow-up is needed.

It’s a hands-free process that makes sure everything is handled perfectly, creating a smooth and satisfying experience for the customer.

Why does it work so well?

GetEmail.io ensures that every communication you send is accurate, timely, and personalized as it gives you additional details such as the industry, role, or company size.

Our tool verifies email addresses in real-time, so your messages always reach the right person.

Through integration with Zapier, communications are triggered at just the right moments—whether it’s sending a confirmation email right after a purchase or a thank-you note that adds a personal touch.

Plus, with enriched data, your messages feel tailored to each customer, enhancing their overall experience.

The result?

A transaction process that’s polished and worry-free, leaving your customer feeling valued and well cared for.

Loyalty Stage - Building Long-Term Relationships

Loyalty Stage - Building Long-Term Relationships

The sale might be complete, but the relationship with your customer is just beginning. 

The loyalty stage is crucial for turning one-time buyers into repeat customers—and eventually, into enthusiastic advocates for your brand.

After a customer makes a purchase, it’s vital to maintain regular, meaningful contact.

With GetEmail.io and Zapier, you can automate personalized follow-ups that continue to nurture the relationship.

For example, a few weeks after their purchase, your customer automatically receives a tailored email asking for feedback and inviting them to join your loyalty program.

This kind of targeted post-sale engagement isn’t just convenient—it shows your customers that you care about their experience and value their continued business.

But what truly makes this approach so effective?

It’s the combination of GetEmail.io ensuring every message reaches the right person and Zapier automating these timely interactions, keeping your brand fresh in their minds and deepening their loyalty with every touchpoint.

Concluding Thoughts

Creating the ultimate sales funnel is about more than just capturing leads—it’s about nurturing them, guiding them through each stage, and building relationships that last long after the sale.

With GetEmail.io’s integrations alongside automation tools like Zapier and Make.com, you’re not just streamlining your funnel; you’re supercharging it.

These integrations do the heavy lifting for you, from verifying and enriching your lead data to automating personalized follow-ups and ensuring every interaction is spot-on.

It’s like having a team of experts working behind the scenes to keep your sales funnel running smoothly, turning prospects into loyal customers effortlessly.

Ready to take your sales funnel to the next level?

Dive into GetEmail.io’s integrations today and experience a smarter, more efficient path to conversion—one that not only captures leads but also keeps them coming back for more.

20+ Email Marketing Stats You Need to Know in 2023

Email marketing stats

With updates happening now and then, it is so important that businesses are sure about investing their time and money on the right things.

When it comes to marketing, you cannot ignore a tool as valuable as email marketing!
You might be wondering why you should prioritize email marketing when there are so many other options for reaching your target audience. Is it really worth it?
To answer this in one word, I would say YES!

The result you get from email marketing is much more than just getting your message into your subscribers’ inboxes.

We understand that there is a lot of buzz surrounding email marketing and its benefits, but to consider it, you need a valid email marketing stat.
So, in this piece of writing, we will see what the email marketing stats suggest.

NOTE: You do not have to start from the beginning (unless you wish to go with the flow), feel free to pick any sub headline right from the bottom or middle, it’s up to you. Just make sure you read everything covered here.

Now, let us get started.

Half the World Population are Email Users!

In November of this past year, the world hit a new population benchmark of 8 billion people globally!!!

And around 4.3 billion people use email, which means that email is used as a communication tool by more than half of the world’s population.

And that is not all. This number is expected to rise to 4.6 billion within the next two years.

Therefore, it is imperative that companies and email marketers are well prepared to capitalize on this media; the best way to do this is to begin constructing an email list.

So, the next question is how to get an email address?

If you are not sure about how to find anyone’s email address to build your email list, an email search tool like GetEmail.io is an ideal choice.

With this tool handy, you can get an email address from multiple platforms or medium, say LinkedIn, Salesforce, Gmail, Outlook, Websites, etc.

As you read further, you will find this tip elaborated in just a few sections away, stay tuned.

Now, let us look at a few more stats to get a deep understanding of all that is about email marketing and ways to make the best out of it.

  • According to research conducted by Get Response in 2019, it was discovered that more than 22 percent of all email campaigns get opened within the very first hour of being sent to the users.

    And with each hour, the chances of getting more email opens reduces.

  • 63% of emails are now opened on a mobile device.
  • The return on investment in email marketing is 4200% as for every 1 dollar you spend you get 42 dollars.

What do these metrics imply and how you can use these insights in your upcoming email campaigns?

Well, with the return on investment mentioned above, we cannot be ignorant towards the email marketing strategy. So, that’s just another metric emphasizing the importance of email marketing for businesses.

And then you must always ensure that all your promotional emails are well optimized for mobile devices, since 63% is quite a number, right?

Was that insightful?

How Many Emails are Sent Per Day Worldwide?

In 2021, it was anticipated that people all around the world sent and received 319.6 billion emails each and every day. By the year 2025, it is projected that the number of emails sent each day will reach 376.4 billion.

That’s a lot, right?

As you can see, despite the growing popularity of instant messengers, chat apps, and social media, email remains the primary digital communication medium.

A Glimpse of the Email Usage in United States

  • If your target audience is the US (United States) market, then it is essential that you have a good understanding of how email is being used by the people in United States.

    As of January 2022, 92% of the digital population in the United States reported utilizing email for communication.

    On the other hand, just 83% of them utilized social media, and only 67% made use of other messaging applications.

  •  In the United States, the usage of emails for work was highest among users aged 25 to 56 years old, while just 53% of Gen Z users utilized emails to exchange information and communicate at work.

  •  Approximately six in ten US (United States) millennials reported using emails for shopping, whereas talking with family and friends was identified as the primary activity for users in the quiet Generation, defined as those aged 76 to 93.

  •  People over the age of 45 constituted a sizable proportion of email news readers.

  • 6% of users between the ages of 35 and 44 indicated that email was their primary method of internet news access.

  • Customers who did most of their shopping online were the most inclined to open emails that provided information about promotions and discounts.

  • Only 20% of consumers stated they opened email inquiries to review products they had recently purchased online.

  • According to a poll done in February 2022, hybrid workers received 31 emails per week, whereas fully remote workers received 170 emails per week, this is almost six times more than that of hybrid workers.

  • Between 2016 and 2020, American users spend more time checking work emails than personal emails; however, in 2021, users spent more than 172 minutes (about 3 hours) each day monitoring personal communications and only about 149 minutes (about 2 and a half hours) reviewing work emails.

  • In 2020, when the global spread of the COVID 19 pandemic made workers rely more on digital tools for work communication, users spent about 200 minutes on work emails, which is about 3 and a half hours.

  • Email was the primary form of communication utilized by 41% of employees in the United States who belonged to the Millennial generation and by 35% of employees who were a part of the Gen Z generation.

  • In a study conducted online in July 2019 among white-collar employees in the United States who had a smart phone, 43% of workers claimed that they checked their business emails every few hours outside of their regular work hours, while just 10% stated that they checked continuously.

The metric discussed in this section will help in understanding how your email subscribers in the US market would respond to your brand emails.

So, there you go, plan your email marketing campaigns accordingly!

Pro tip: How to get an email address using an email search tool?

GetEmail.io is an email search tool ideal for finding professional email addresses. It just takes you a few seconds to get an email address.
It operates based on the artificial intelligence algorithm and therefore ensures a high accuracy rate.

If you wish to obtain email addresses from LinkedIn, all you need to do is download and install the GetEmail.io LinkedIn extension.

Then you can go to your LinkedIn page and open anyone’s profile you want to get an email address of. Just by clicking the get email button, you can have their email address. It’s very simple!

Likewise, you can find email addresses on Gmail/Salesforce/Outlook applications by installing the respective extensions.

A couple of months ago a feature was introduced, GetEmail.io extension popup, with this you can download the email addresses right from the prospect’s company website.

This is a very interesting feature and saves a lot of time.

Give it a try by signing up for the freemium package.
I hope this helped you. Now let us continue with the email marketing stats.

How Long Do People Read Brand Emails on Average?

People are devoting less time to email reading!

Have you ever wondered how much time your recipients spend on your emails?

It is noted that the average time people spend on reading your (brand) emails has dropped to 10 seconds in 2021.

It sounds astounding, right?

From 2011 to 2021, the maximum time spend was in the year 2018, where people on an average have spent around 13.4 seconds reading brand emails.

What does this stat imply?

You have around 10 sec to tell people your message. That’s it.

Therefore, it is important that you craft your emails in a way that it does not take any of your recipients time for more than ten seconds to read and perceive what you intend to say.

Now, all you got is 10 sec, let us see how you can make the most of it.

How to Convey Your Message to Your Email Recipients in 10 Seconds?

With great email design, you may not only deliver your message but also compel your receivers to take action.

Frame your email in a way that it is attention grabbing by using images and relevant call to action, enticing to read by proper use of typeface and spacing, evoke reader’s emotions, last but not least reflect and reinforce your brand.

While these are just a few things to bear in mind, you can always try and test different ideas to see what works best for you and your potential audience.

There are many marketers who still send their customers lengthy emails and it turns out to do well.

In their cases it was their content that worked amazingly. May be in 10 seconds they were able to hook their customers.

They send highly engaging, personalized content offering true values to the readers that the recipients had no choice but to stick with it till the end of the message.

So, if you start empathizing with your target audience, all that you do will be bent towards serving them better and naturally your customers will be inclined to your brand.

The Power of Personalization: Stats to Prove

Personalization is nothing more than a one-to-one approach, in which businesses use the real-time data and insights provided by their users to communicate with them in a more meaningful way.

The days of treating all your target customers as if they were part of a single, homogenous group are long gone. (Yes, we are talking about segmentation!)

Personalization will continue to gain steam because of the ever-increasing need among consumers for marketing content that is relevant to their specific needs.

Across the globe, both business-to-business and business-to-consumer marketers have grown to rely more on the power of personalization in their campaigns.

  • In the year 2020, it was anticipated that by the year 2026, the worldwide revenue of the customer experience personalization and optimization software and service company will have grown by 65% in comparison to what it was in the year 2021.
  • 30 % of the marketers said that they had begun to tailor the experience they provided for their clients as early as 2022.

  • According to a study that was carried out in the year 2022, 60 % of the online buyers who were questioned claimed that firms that delivered material that was not individualized would lose their loyalty.

The fact that consumers are constantly bombarded with marketing messages that are irrelevant to them explains why they anticipate having a tailored experience.

Is your email marketing plan tailored to each of your customers or segmented groups? In the event that this is not the case, what steps can you take to add customization into your efforts to market via email?

According to the data depicted above, it was anticipated that the revenue generated by customer experience personalization and optimization would amount to 7.6 billion US dollars in 2021. Furthermore, it was anticipated that this figure would rise to 11.6 billion US dollars by 2026.

Therefore, making use of artificial intelligence is one approach to offer better experience for the potential clients you have. This guarantees an elevated level of customization.
Here is a stat to support this tactic.

  • According to the findings of the study that was conducted in February 2018, responding marketers who were utilizing artificial intelligence for email customization recorded an AOV (Average Order Value) of 145 US dollars. This figure is seven dollars more than the AOV recorded by responding marketers who were not utilizing artificial intelligence in their campaigns. [Source: Statista]

Challenges in Email Marketing

While it is crucial to be abreast of what is new in email marketing and what the future holds, it is just as crucial to be aware of the obstacles others in your industry or niche face and the strategies they employ to overcome them.

Here is a stat obtained from a worldwide survey conducted in December 2020:

  • 22% of responding marketers claimed that the most challenging goal to attain while optimizing an email marketing plan was mobile optimization;

  • And the most mentioned problem was maintaining an engaged list, which was mentioned by 45% of marketers surveyed.

With over eighty percent of users preferring to read emails over their mobile devices, it is essential that you apply responsive design principles that make your emails look great on any device.

Here are some tips you could follow to optimize your email campaigns for mobile devices:

  • Stick to a single column layout. This makes your content most readable for mobile devices. Having multiple column layouts is quite difficult to implement for mobile Gmail apps and outlook application;
  • Be selective about adding links to elements. By doing so, you can make sure that not everything on the screen is clickable. Otherwise, each time the user scrolls to read further, it can lead to mis-clicks;
  • Use legible font size. To make your content readable at a typical viewing distance without zooming, you could use a 14px font size for your email body copy, or at least it should 11 points.
  • Provide sufficient touch targets for interactive components. According to apple developers, it is recommended to have a tappable area of at least 44*44 points for all controls.
  • Add enough padding between elements. When you give enough spacing between elements, you can avoid accidental taps for your users.
  • Less is more when you use typefaces. Do not mix too many typefaces, otherwise you will end up hindering the readability of your content.

Do you find these tips helpful?

These are a few recommendations; you could always conduct research on optimizing email campaigns for mobile devices and you will be surprised to see the many ways out there for you to try.

Now let us discuss the ways to maintain an engaged list.

When it comes to maintaining an email list, the value they get from you is the key.

You should consistently provide content or offers that are valuable to your customers and never fail to execute this.

Everything you do should be following this one thing, and you will start noticing improvement in your engaging list retention.

And the next thing you can do is to have a healthy email list.
Healthy email list is the one where you have only the right people and right email addresses in your database.

With GetEmail.io, the email search tool, you can also verify your email list. Yes, it is an email verifier too. You can instantly validate more than 1000 email addresses, thanks to its robust CSV features.

Concluding Thoughts

That is a wrap for my round up of email marketing statistics.

The figures presented above make it quite evident that engaging in email marketing is a fantastic opportunity that you should not be missing.

I hope you are convinced enough to reserve a sizable portion of your marketing budget for executing email marketing campaigns in 2023.

How to extract email addresses from any websites?

Building an email list from scratch can seem difficult, especially if you don’t have enough time and want to complete it quickly and effectively. But not when you know how to extract email addresses from websites.

We have come across many businesses that once felt it highly challenging to build email lists for their marketing efforts.

What’s your experience? How long have you been conducting email marketing campaigns?

If you are new to email marketing tools, I would like to ask you, how much of your time do you spend finding email addresses?

And, if you have been using email lookup tools such as GetEmail.io, how much of your time is saved and how effective are your campaign results now?

It’s undeniable that compared to the past, when one had to search through directories or yellow pages, things are now relatively simple, thanks to all the cutting-edge technologies that are readily available on the market.

Right from predicting the email format, extracting email addresses from LinkedIn, Gmail, etc., or validating the email address, everything is covered by these AI based email search tools.

Even though there is a wide variety of tools available, you need to select the ones that are most appropriate for your needs. GetEmail.io, for example, is an excellent option for B2B email marketing.

Long story short, email marketers are no longer required to conduct manual search queries or explore social profiles manually to get email addresses. It’s all taken care of by email finder tools.

Building email lists is made even easier!

So far, the fastest way to find email addresses has been using email lookup tools like GetEmail.io, where you enter a person’s first name, last name, and company domain and the tool provides you with accurate email address format.

The tool lets you find single email addresses as well as perform a bulk search process.

Have you tried this before? In case you haven’t, you could give it a try by signing up for the freemium plan.

The curious mind of humans never lets a man to settle for what is already there and entice them to look for something greater.

And that’s why software around us keeps upgrading faster. For example, recently, nearly five new features were introduced in GetEmail.io extension for Gmail/Outlook/Salesforce.

One of the features is the GetEmail.io extension popup.

With this feature, it is even easier to build your B2B email list.

You just have to head to your desired company website and open the GetEmail.io extension for chrome.

bulidemaillist

In a few seconds, you can get professional email addresses and then go on connecting with people that matter for your business.

Introducing the GetEmail.io extension pop-up

For those wishing to extract email addresses from websites, it is so easy with the handy GetEmail.io extension for chrome.

You are just one click away from your prospects’ email addresses with this extension.

This strategy is ideal when you require leads contacts but simply know their corporate websites.

Here’s how you can get started:

  • In your browser, pin the extension to your address bar.
    extract email from any website
  • Go to the page you want and click on the extension icon to bring up the pop-up with the employees’ information.
  • You can export the email addresses of your desired prospects associated with this company into a handy spreadsheet.

More about the GetEmail.io Web Scraper

  • GetEmail.io web scraper is the simplest way to build your leads database, as it just takes a single click to fetch the details.
  • You could be ensured of collecting high-quality contacts from any website you visit by enabling the “valid emails” option, and eventually build targeted lead lists of people that matter for your business.
  • What if you disable “valid emails”?In that case, you will get inaccurate email address format too which leads to a reduced email list quality. Hence it is recommended to keep it enabled.Besides this, our algorithm gets the list of bounced back emails that were previously found on different searches and those reported by the users. Hence, disabling valid emails will show you those bad emails as well.
  • If you are looking for a specific prospects’ contact, you can select the email addresses of just those you need or you can export the entire result in bulk as spreadsheets.
  • These emails that you get from the GetEmail.io extension is pre-verified. You can also test it using the GetEmail.io email verifier.
    GetEmail Extension
  • The extension helps you save a lot of time with prospecting and improves your deliverability.

And if you are still thinking whether to go for email finder extension to build your email list, continue reading to learn the importance of effective lead acquisition.

Every sale starts with a lead

Email leads

You need to keep adding to your pool of leads to ensure continuous sales.

As you know, you’ll never miss the water till the well runs dry, hence never let your pool of leads run dry.

There are many ways to get the leads. In fact, there are companies that operates on generating lead database for other companies’ demand.

Now, the question is, do you need to buy lists from third parties?

Not necessarily!

You could optimize your lead acquisition process using web scrapping tool and bypass the middleman.

And then, when you purchase your list of leads from someone else, you are less likely to know the origin of your leads.

Contrarily, with email web scraper, you are extracting emails from your desired domain.

What else is stopping you? Is it that you find the manual search process going well?

But once you start growing, things will turn upside down and manual search process can get you only limited leads.

Let us discuss more about this.

What if you have just entered business?

Even if you are at the early stage of your business, there is going to be a point where you will realize the need to automate your processes.

Automation

And when it comes to automating lead generation, nothing helps better than a good email extractor. It speeds up the process of acquiring leads and makes your marketing and sales campaigns more effective thereby increasing your conversions.

GetEmail.io email extractor has multiple email finding features, one of which is collecting leads from any website within seconds.

Concluding thoughts

As discussed, you can now find the email address of your prospect in the blink of an eye and fill your sales funnel with quality leads.

The internet is full of information, from social media platforms to directory sites to websites. The more well-versed you are at leveraging this information, the more successful your sales efforts will be.

Especially with GetEmail.io, you can extract email addresses from their company website, LinkedIn, Salesforce, etc.