After your email list has been meticulously compiled and emails are being sent to the appropriate audience segments, what should you do next?
While creating an email list is an essential component of an email campaign, your email marketing efforts should not end there.
As with any marketing strategy, there is a lot that goes into executing an email marketing plan.
Sending emails is only the beginning of the show, after all!
If you are the owner of a company, work in sales, or are in charge of marketing, it is imperative that you monitor what happens to the emails you send to your target audience.
Is it getting opened, read, or left unopened in the inbox forever?
Do you agree?
You should be able to track when your emails are opened by recipients. This is a crucial step in better comprehending your email strategy and audience.
Stay tuned, as we will be discussing this topic in further detail in this blog.
What after the email is sent?
Have you ever experienced this?
An urgent email was sent out, and you hoped to hear back from the recipient soon.
However, time passes, and you receive no response. After a while, you begin to doubt whether your email was received by the intended recipient and, even if it was, whether the receiver actually read the content inside.
You are not the only one who has gone through this. This is something that every business goes through.
GetEmail.io at your rescue!
Because we know how frustrating it would be for you to wait cluelessly for your recipients, we have included a new function in our software, GetEmail.io, which allows you to monitor the delivery status of your emails and determine whether or not they have been read.
How does that sound to you?
Now let us see the many ways you could use this feature.
Enable the tracking option
To take advantage of this intriguing feature, you only need to turn on email tracking, as seen in the image below.
With this you can be informed about your email delivery status.
For example, when you know that your recipient has already read your email, you can then plan to send them a follow up email and in case they haven’t yet opened the email, you may wait for them to open it.
Simply said, you can use this functionality to deliver the appropriate message to the appropriate recipient at the appropriate time.
Disable tracking when you don’t need
Do we really need to keep track of the delivery status of each and every email that we send out?
Not necessarily!
As indicated in the reference image below, you can uncheck the email tracking option just before sending your email if you don’t want to know the status of any emails you send.
How to check the delivery status?
You may check the progress of your emails by going to the outbox tab after you send them.
A single green checkmark on an email show that it has been sent, while a double green checkmark means that it has been sent and read successfully.
Isn’t it a cool add-on?
We hope that the addition of this functionality provides you with a fresh perspective on your email marketing approach. Watch this little video to gain a better grasp of GetEmail.io’s email tracking feature.
And for some reason if you haven’t yet used GetEmail.io for building your email list, you are missing out on a great opportunity for your business. So, you might want to try it.
You won’t find email searching to be a daunting task anymore thanks to GetEmail.io, and you can send emails with confidence to your target markets without worrying about them being bounced!
If you are still wondering why, you need the email delivery status, keep reading.
Let us take a look at the importance of email tracking, knowing the email delivery status.
Email deliverability status matters!
Email deliverability, after all, is crucial to the success of email marketing and sales initiatives.
It goes without saying that one of the most important factors in determining whether or not your email marketing efforts are successful is the percentage of your contacts who actually receive and open your marketing or sales emails.
Therefore, it is essential that you are updated with this information about your emails.
Otherwise, you won’t be able to determine why your emails aren’t getting a response, and if you don’t track them, you’ll never know for sure if they were even delivered to the people who would be the best fit for your business in the first place.
Assume you’ve developed a strong email campaign for your target market at the bottom of the sales or marketing funnel.
And you’re sending them your first email, but — much to your surprise — it’s not generating the kind of response you were hoping for.
Before questioning your method or plot, you must first determine whether the email has reached their inbox and whether they have read it.
Does this make sense to you?
Concluding thoughts
Now that we have discussed all that you need to know about GetEmail.io email tracking feature, go ahead and make use of it.
And if you haven’t yet, here is the link to install GetEmail.io extension:
GetEmail.io for Gmail, Outlook web and Salesforce – Chrome Web Store (google.com)
Once you start using this feature, let us know how you feel about it.
And lastly, keep sharing your thoughts and experiences about our product, we will definitely work towards serving you better.