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How to generate more leads using LinkedIn in 2023?
One question that boggles every marketer’s mind is how to develop more leads!
Social media is helpful, but is it enough to create quality output? Or can just email marketing do justice for growing your list?
Maybe it is, or maybe it isn’t. However, you cannot sit on only one strategy to gain more connections. There are always permutations and combinations of diverse marketing techniques that can fetch you your ultimate success – more leads > more sales!
LinkedIn is one effective social media platform for professionals from every aspect of every industry one can think of.
In fact, 96% of B2B marketers use LinkedIn as a primary approach for organic social marketing.
You can network with professionals and connect with others in their industry with its coverage of over 875 million members in over 200 countries. It is a great platform to generate leads and grow your business.
In this blog, I’ll discuss some effective strategies to generate more leads using LinkedIn in 2023. If you’ve been on LinkedIn but didn’t understand how to optimize your chances, this blog will give you a head start.
Optimize your profile
The first step in generating more leads on LinkedIn is to optimize your profile. Your profile should be complete, including a professional profile photo and a headline that clearly states what you do. Your summary should be compelling and highlight your skills, experience, and expertise. You should also add relevant keywords to your profile, making it easier for people to find you. Here’s my detailed blog if you want to know how to optimize your profile. I’m sure this will help!
Grow your network
To generate more leads on LinkedIn, you need to grow your network. One effective way to do this is to join relevant groups in your industry and take part in discussions. You can also connect with people you meet at conferences or networking events. Another strategy is to use the LinkedIn search function to find potential clients and connect with them. Not only that, but email finder tools like GetEmail.io can be of real help in finding the email addresses of your potential leads, which I will get back to later in the blog.
Create engaging content
Creating engaging content is another effective way to generate leads on LinkedIn. 77% of content marketers say LinkedIn produces the best organic results. You can create posts, articles, and videos that showcase your expertise and provide value to your audience. Share your content in relevant groups and engage with your followers by responding to comments and messages. This will help you form connections with potential customers and become an expert in your sector.
Use LinkedIn Ads
LinkedIn Ads can be an influential tool for generating leads on the platform. 80% of B2B marketers use LinkedIn ads. You can create targeted ads that reach your ideal audience based on their job title, company, and other criteria. LinkedIn also offers sponsored content, which allows you to promote your posts to a wider audience. By using LinkedIn Ads, you can reach potential clients who may not have found you otherwise.
Leverage LinkedIn Sales Navigator
LinkedIn Sales Navigator is a powerful tool that allows you to find and connect with potential clients. It provides advanced search and filtering options, allowing you to target specific industries, job titles, and companies. Sales Navigator also provides insights and alerts, helping you to stay up-to-date with your prospects and engage with them at the right time.
Engage with your leads
Generating leads is only the first step. To convert your leads into clients, you need to engage with them. Respond to messages and comments promptly, and provide value by sharing relevant content and insights. You can also offer a free consultation or trial of your services to encourage potential clients to take the next step.
Using a professional media platform for leads, such as LinkedIn, is only half the battle. Email marketing will push through your efforts for a higher level of success.
Remember, I said a while ago about how GetEmail.io helps in generating leads? This professional email search tool is Whitepages, which helps you find company email addresses and even organize them as per your requirements.
In today’s fast-paced business world, the importance of lead generation cannot be overstated. It is essential for businesses to identify and engage with potential customers in order to grow and expand. However, managing and organizing leads can be a daunting task, especially when you have a large number of contacts to keep track of. This is where GetEmail.io’s extension comes in handy.
GetEmail.io is a powerful email finder tool that helps businesses to find and verify email addresses for potential leads. Its browser extension takes this a step further by helping users to organize their leads while also assisting them in finding new ones.
Here are some of the key ways in which GetEmail.io’s extension can help businesses in organizing their leads:
- Automatic Lead Capture: With the GetEmail.io extension installed in your browser, you can automatically capture leads from any website you visit. The extension scans the website for contact information and adds it to your lead list. This saves you the hassle of manually copying and pasting contact information into your lead list.
- Lead Management: GetEmail.io’s extension allows you to easily manage and organize your leads. You can add new leads, edit existing ones, and even categorize them into different groups for easy reference. This helps you to keep track of your leads and prioritize your outreach efforts.
- Email Verification: One of the biggest challenges in lead generation is verifying the accuracy of email addresses. GetEmail.io’s extension solves this problem by verifying email addresses in real-time. This ensures that you only reach out to genuine prospects and saves you time and effort in sending emails to incorrect addresses.
- Automated Email Campaigns: Once you have organized your leads, you can use GetEmail.io’s extension to automate your email campaigns. Send emails to your audience and learn instantly how many of them have received and opened the emails. This helps in understanding your email marketing strategies, open rate ratios, etc. Then alter your course of action according to the audience’s acceptance.
- Email Hunting: The GetEmail.io extension allows you to hunt for email addresses of potential leads. You can search for email addresses by company name, domain name, or individual name. This helps you to identify new prospects and expand your outreach efforts.
Let me explain it practically with an example.
Here I am in my LinkedIn profile with GetEmail.io’s extension already installed. If you haven’t downloaded it yet, here’s our extension for LinkedIn and Gmail as well.
The GetEmail.io icon is already visible on the left corner of the LinkedIn page. It appears on every profile you visit on this platform.
Clicking on the icon will reveal a window where it processes and collects the profile’s email address. (Please note that for security purposes, we have refrain from sharing email addresses publicly through a blog. Hence, the blur. However, you can find the email addresses by signing up and using our extension.)
You can create lists and save the contacts in your desired lists.
Once done, click on “export to spreadsheet” and select from the bunch of options we offer.
That’s not all; you can also find colleagues of the person whose profile you’re looking at.
And we’re a responsible company that’s open to feedback. If you find any trouble while using our extension, you can reach out to us immediately using the “report a bug option” and we will get back to you instantly.
Now this is all pretty easy and amazing, isn’t it? With one tiny pop-up, we offer many more features, like a real-time update of your credit balance, options to earn more free credits, a link directing to your dashboard, and an option to try out our Gmail extension as well. The Gmail extension is just as cool and easy to use as our LinkedIn one, if not more so!
So, there you have it. GetEmail.io’s extension will hunt for email addresses, verify their authenticity and also help you maintain them in an organized manner. Finding email addresses of the professionals has never been easier than this!
Here’s the recap of everything we just went through.
LinkedIn is a powerful platform for generating leads and growing your business. By optimizing your profile, growing your network, creating engaging content, using LinkedIn Ads, leveraging Sales Navigator, and engaging with your leads, you can increase your chances of success on the platform. Remember to be consistent and persistent, and you will see results over time.
However, this search is incomplete without GetEmail.io’s extension that can help businesses to organize their leads and find new ones. Its automated lead capture, lead management, email verification, and automated email campaigns features make lead generation a breeze. Additionally, its email hunting features make it an invaluable tool for expanding your outreach efforts.
If you are looking to streamline your lead generation efforts, GetEmail.io’s extension is definitely worth checking out.
How to track your email delivery status?
After your email list has been meticulously compiled and emails are being sent to the appropriate audience segments, what should you do next?
While creating an email list is an essential component of an email campaign, your email marketing efforts should not end there.
As with any marketing strategy, there is a lot that goes into executing an email marketing plan.
Sending emails is only the beginning of the show, after all!
If you are the owner of a company, work in sales, or are in charge of marketing, it is imperative that you monitor what happens to the emails you send to your target audience.
Is it getting opened, read, or left unopened in the inbox forever?
Do you agree?
You should be able to track when your emails are opened by recipients. This is a crucial step in better comprehending your email strategy and audience.
Stay tuned, as we will be discussing this topic in further detail in this blog.
What after the email is sent?
Have you ever experienced this?
An urgent email was sent out, and you hoped to hear back from the recipient soon.
However, time passes, and you receive no response. After a while, you begin to doubt whether your email was received by the intended recipient and, even if it was, whether the receiver actually read the content inside.
You are not the only one who has gone through this. This is something that every business goes through.
GetEmail.io at your rescue!
Because we know how frustrating it would be for you to wait cluelessly for your recipients, we have included a new function in our software, GetEmail.io, which allows you to monitor the delivery status of your emails and determine whether or not they have been read.
How does that sound to you?
Now let us see the many ways you could use this feature.
Enable the tracking option
To take advantage of this intriguing feature, you only need to turn on email tracking, as seen in the image below.
With this you can be informed about your email delivery status.
For example, when you know that your recipient has already read your email, you can then plan to send them a follow up email and in case they haven’t yet opened the email, you may wait for them to open it.
Simply said, you can use this functionality to deliver the appropriate message to the appropriate recipient at the appropriate time.
Disable tracking when you don’t need
Do we really need to keep track of the delivery status of each and every email that we send out?
Not necessarily!
As indicated in the reference image below, you can uncheck the email tracking option just before sending your email if you don’t want to know the status of any emails you send.
How to check the delivery status?
You may check the progress of your emails by going to the outbox tab after you send them.
A single green checkmark on an email show that it has been sent, while a double green checkmark means that it has been sent and read successfully.
Isn’t it a cool add-on?
We hope that the addition of this functionality provides you with a fresh perspective on your email marketing approach. Watch this little video to gain a better grasp of GetEmail.io’s email tracking feature.
And for some reason if you haven’t yet used GetEmail.io for building your email list, you are missing out on a great opportunity for your business. So, you might want to try it.
You won’t find email searching to be a daunting task anymore thanks to GetEmail.io, and you can send emails with confidence to your target markets without worrying about them being bounced!
If you are still wondering why, you need the email delivery status, keep reading.
Let us take a look at the importance of email tracking, knowing the email delivery status.
Email deliverability status matters!
Email deliverability, after all, is crucial to the success of email marketing and sales initiatives.
It goes without saying that one of the most important factors in determining whether or not your email marketing efforts are successful is the percentage of your contacts who actually receive and open your marketing or sales emails.
Therefore, it is essential that you are updated with this information about your emails.
Otherwise, you won’t be able to determine why your emails aren’t getting a response, and if you don’t track them, you’ll never know for sure if they were even delivered to the people who would be the best fit for your business in the first place.
Assume you’ve developed a strong email campaign for your target market at the bottom of the sales or marketing funnel.
And you’re sending them your first email, but — much to your surprise — it’s not generating the kind of response you were hoping for.
Before questioning your method or plot, you must first determine whether the email has reached their inbox and whether they have read it.
Does this make sense to you?
Concluding thoughts
Now that we have discussed all that you need to know about GetEmail.io email tracking feature, go ahead and make use of it.
And if you haven’t yet, here is the link to install GetEmail.io extension:
GetEmail.io for Gmail, Outlook web and Salesforce – Chrome Web Store (google.com)
Once you start using this feature, let us know how you feel about it.
And lastly, keep sharing your thoughts and experiences about our product, we will definitely work towards serving you better.
About GetEmail.io Outlook Web Extension
What is GetEmail.io Outlook Web Extension?
GetEmail.io Outlook Web Extension is an application integrated with your email. This application helps users have more informed conversations, save time, and better prepare for meetings with seamless access to business intelligence from GetEmail.io B2B Directory, accessible through your email. The application uses innovative technology powered by machine learning and natural language processing to find the professional email for the person you’re trying to get in touch with. Features include:
- Limited access to business profiles of the people you are contacting through your email based on their first names, last names and company domain name, sourced from GetEmail.io B2B Directory
How do I participate?
The preferred way to install GetEmail.io Outlook Web Extension is to navigate to the Chrome Web Store, click on “Add to Chrome” and click “Add Extension” on the consent screen.
What information are you collecting?
During installation from the chrome web store listing, you will be presented with the option to opt-in. If you have opted-in to the installation of GetEmail.io Outlook Web Extension, the application will collect limited data from the emails and calendar invites you to send and receive in your email environment. Although we will access your emails and calendar invites, the data we collect will be limited to email addresses found in the “To” and “From” fields of the emails, as well as the business card information contained in an email signature. The signature of an email may include data elements such as name, job title and department, company name, email address, telephone number, fax number, company address, corporate URL, and social networking URL.
Will you be reading my emails?
In order to collect the signature of an email, we will need to access your email contents but no human will be viewing the contents of your email messages or calendar invites. Before accessing your email contents, we will have an automated process to access this data in real-time and collect only the relevant business contact information. No other data will be collected or stored from the contents of your email. Additionally, we will collect email addresses found in the “To” and “From” fields of the emails.
What safeguards do you have to make sure email messages are not collected?
We will not access the content of your emails without utilizing a state-of-the-art model trained specifically on emails with a set of emails with annotated signature blocks. This model will be trained to look specifically for the data elements found in a signature line, including known names and titles phone numbers, emails, and URLs. Additionally, we will use a speech identification model to identify any sentences that look like regular speech and ensure these are not collected. We will limit our access to the minimum necessary to perform these tasks and any data that does not match a signature is disposed of instantaneously.
What safeguards do you have to make sure only business emails are collected and licensed?
The GetEmail.io B2B Directory offers the world’s most comprehensive business data, including data covering hundreds of millions of businesses globally. We will leverage the GetEmail.io B2B Directory and sell contacts once we have confirmed that they are related to a known business.
How will the contact information you are collecting be used?
Business contact data collected via GetEmail.io Outlook Web Extension may be incorporated into the GetEmail.io B2B Directory and be used to enhance and improve our products by enabling businesses to manage their financial risks, protect against fraud and dishonesty, know who they are doing business with, meet their compliance and regulatory obligations and better understand organizations, industries, and markets. Where permitted under applicable law, this information may also be used for sales and marketing purposes. For further details, please see the Terms of Service.
How can I share feedback?
Let us know how is your experience using The GetEmail.io Outlook Web Extension by sending an email to contact@getemail.io or by chatting with one of our agents, or by giving us a phone call at +1 (205) 782-0713
I no longer wish to participate; how do I uninstall GetEmail.io Outlook Web Extension?
To uninstall GetEmail.io Outlook Web Extension, you need to access your browser preferences.
1. On Chrome, click on the menu button (3 dots) in the top right-hand corner and click on” More Tools” and then “Extensions” in the dropdown menu.
2. Now, you’ll view a page of the downloaded extensions. From there, you can simply delete or disable the GetEmail.io Outlook Web Extension.
3. Restart Google Chrome
The contacts that you have already shared via GetEmail.io Outlook Web Extension cannot be unshared but anyone whose data was collected via the GetEmail.io Outlook Web Extension may opt-out of the use of their data by calling GetEmail.io at +1 (205) 782-0713 or emailing contact@getemail.io or by chatting with one of our agents. These instructions are also available from GetEmail.io Terms of Service
About GetEmail.io Gmail Extension
What is GetEmail.io Gmail Extension?
GetEmail.io Gmail Extension is an application integrated with your email. This application helps users have more informed conversations, save time, and better prepare for meetings with seamless access to business intelligence from GetEmail.io B2B Directory, accessible through your email. The application uses innovative technology powered by machine learning and natural language processing to find the professional email for the person you’re trying to get in touch with. Features include:
- Limited access to business profiles of the people you are contacting through your email based on their first names, last names and company domain name, sourced from GetEmail.io B2B Directory
How do I participate?
The preferred way to install GetEmail.io Gmail Extension is to navigate to the Chrome Web Store, click on “Add to Chrome” and click “Add Extension” on the consent screen.
What information are you collecting?
During installation from the chrome web store listing, you will be presented with the option to opt-in. If you have opted-in to the installation of GetEmail.io Gmail Extension, the application will collect limited data from the emails and calendar invites you to send and receive in your email environment. Although we will access your emails and calendar invites, the data we collect will be limited to email addresses found in the “To” and “From” fields of the emails, as well as the business card information contained in an email signature. The signature of an email may include data elements such as name, job title and department, company name, email address, telephone number, fax number, company address, corporate URL, and social networking URL.
Will you be reading my emails?
In order to collect the signature of an email, we will need to access your email contents but no human will be viewing the contents of your email messages or calendar invites. Before accessing your email contents, we will have an automated process to access this data in real-time and collect only the relevant business contact information. No other data will be collected or stored from the contents of your email. Additionally, we will collect email addresses found in the “To” and “From” fields of the emails.
What safeguards do you have to make sure email messages are not collected?
We will not access the content of your emails without utilizing a state-of-the-art model trained specifically on emails with a set of emails with annotated signature blocks. This model will be trained to look specifically for the data elements found in a signature line, including known names and titles phone numbers, emails, and URLs. Additionally, we will use a speech identification model to identify any sentences that look like regular speech and ensure these are not collected. We will limit our access to the minimum necessary to perform these tasks and any data that does not match a signature is disposed of instantaneously.
What safeguards do you have to make sure only business emails are collected and licensed?
The GetEmail.io B2B Directory offers the world’s most comprehensive business data, including data covering hundreds of millions of businesses globally. We will leverage the GetEmail.io B2B Directory and sell contacts once we have confirmed that they are related to a known business.
How will the contact information you are collecting be used?
Business contact data collected via GetEmail.io Gmail Extension may be incorporated into the GetEmail.io B2B Directory and be used to enhance and improve our products by enabling businesses to manage their financial risks, protect against fraud and dishonesty, know who they are doing business with, meet their compliance and regulatory obligations and better understand organizations, industries, and markets. Where permitted under applicable law, this information may also be used for sales and marketing purposes. For further details, please see the Terms of Service.
How can I share feedback?
Let us know how is your experience using The GetEmail.io Gmail Extension by sending an email to contact@getemail.io or by chatting with one of our agents, or by giving us a phone call at +1 (205) 782-0713
I no longer wish to participate; how do I uninstall GetEmail.io Gmail Extension?
To uninstall GetEmail.io Gmail Extension, you need to access your browser preferences.
1. On Chrome, click on the menu button (3 dots) in the top right-hand corner and click on” More Tools” and then “Extensions” in the dropdown menu.
2. Now, you’ll view a page of the downloaded extensions. From there, you can simply delete or disable the GetEmail.io Gmail Extension.
3. Restart Google Chrome
The contacts that you have already shared via GetEmail.io Gmail Extension cannot be unshared but anyone whose data was collected via the GetEmail.io Gmail Extension may opt-out of the use of their data by calling GetEmail.io at 1-205- 782-0713 or emailing contact@getemail.io or by chatting with one of our agents. These instructions are also available from GetEmail.io Terms of Service