How to generate more leads using LinkedIn in 2025? (Updated)

One question that boggles every marketer’s mind is how to develop more leads!

Social media is helpful, but is it enough to create quality output? Or can just email marketing do justice for growing your list?

Maybe it is, or maybe it isn’t. However, you cannot sit on only one strategy to gain more connections. There are always permutations and combinations of diverse marketing techniques that can fetch you your ultimate success – more leads > more sales!

LinkedIn is one effective social media platform for professionals from every aspect of every industry one can think of.

In fact, 96% of B2B marketers use LinkedIn as a primary approach for organic social marketing.

You can network with professionals and connect with others in their industry with its coverage of over 875 million members in over 200 countries. It is a great platform to generate leads and grow your business.

In this blog, I’ll discuss some effective strategies to generate more leads using LinkedIn in 2025. If you’ve been on LinkedIn but didn’t understand how to optimize your chances, this blog will give you a head start.

Perfect Your Profile for Maximum Impact

The first step in generating more leads on LinkedIn is to optimize your profile. Your profile should be complete, including a professional profile photo and a headline that clearly states what you do.

The summary should be compelling and highlight your skills, experience, and expertise. Also add relevant keywords to your profile, making it easier for people to find you.

Here’s my detailed blog to learn tricks on how to optimize your profile. I’m sure this will help!

Grow Your Professional Network Strategically

To generate more leads on LinkedIn, you need to grow your network. Three different ways for you to network are,

  • Join Relevant Groups
  • Networking Events
  • GetEmail.io!

Joining relevant groups in your industry and taking part in discussions is a great way to learn what peers are up to.

Conferences and networking events enable a greater opportunity to interact with like-minded people as well as learn their insights.

Another strategy is to use the LinkedIn search function to find potential clients and connect with them. Not only that, but email finder tools like GetEmail.io can be of real help in finding the email addresses of your potential leads, which I will get back to later in the blog.

Create Content that Captivates & Converts

Creating engaging content is another efficient way to generate leads on LinkedIn.

77% of content marketers say LinkedIn produces the best organic results. You can create posts, articles, and videos that showcase your expertise while also providing value to the audience.

Share the content in relevant groups and engage with your followers by responding to comments and messages. It forms connections with potential customers and become an expert in your sector.

Leverage LinkedIn Ads for Better Outreach

LinkedIn Ads can be an influential tool for generating leads on the platform. 80% of B2B marketers use LinkedIn ads. You can create targeted ads that reach your ideal audience based on their job title, company, and other criteria.

The professional communication platform also offers sponsored content, which allows you to promote your posts to a wider audience. By using LinkedIn Ads, you can reach potential clients who may not have found you otherwise.

Tap into LinkedIn Sales Navigator's Potential

LinkedIn Sales Navigator is a powerful tool that enables you to find and connect with potential clients.

It offers advanced search and filtering options, allowing you to target specific industries, job titles, and companies.

The Sales Navigator also provides insights and alerts, helping you to stay up-to-date with your prospects as well as engage with them at the right time.

Build Meaningful Connection with Your Prospects

Generating leads is only the first step. To convert your leads into clients, you need to engage with them. Respond to messages and comments promptly and provide value by sharing relevant content and insights. You can also offer a free consultation or trial of your services to encourage potential clients to take the next step.

Using a professional media platform for leads, such as LinkedIn, is only half the battle. Email marketing will push through your efforts for a higher level of success.

Remember, I said a while ago about how GetEmail.io helps in generating leads?

This professional email search tool is Whitepages, which helps you find company email addresses and even organize them as per your requirements.

In today’s fast-paced business world, the importance of lead generation cannot be overstated. It is essential for businesses to identify and engage with potential customers in order to grow and expand.

However, managing and organizing leads can be a daunting task, especially when you have a large number of contacts to keep track of. This is where GetEmail.io’s extension comes in handy.

GetEmail.io is a powerful email finder tool that helps businesses to find and verify email addresses for potential leads. Its browser extension takes this a step further by helping users to organize their leads while also assisting them in finding new ones.

Here are some of the key ways in which GetEmail.io’s extension can help businesses in organizing their leads:

  1. Automatic Lead Capture: With the GetEmail.io extension installed in your browser, you can automatically capture leads from any website you visit. The extension scans the website for contact information and adds it to your lead list. This saves you the hassle of manually copying and pasting contact information into your lead list.
  2. Lead Management: GetEmail.io’s extension allows you to easily manage and organize your leads. You can add new leads, edit existing ones, and even categorize them into different groups for easy reference. This helps you to keep track of your leads and prioritize your outreach efforts.
  3. Email Verification: One of the biggest challenges in lead generation is verifying the accuracy of email addresses. GetEmail.io’s extension solves this problem by verifying email addresses in real-time. This ensures that you only reach out to genuine prospects and saves you time and effort in sending emails to incorrect addresses.
  4. Automated Email Campaigns: Once you have organized your leads, you can use GetEmail.io’s extension to automate your email campaigns. Send emails to your audience and learn instantly how many of them have received and opened the emails. This helps in understanding your email marketing strategies, open rate ratios, etc. Then alter your course of action according to the audience’s acceptance.
  5. Email Hunting: The GetEmail.io extension allows you to hunt for email addresses of potential leads. You can search for email addresses by company name, domain name, or individual name. This helps you to identify new prospects and expand your outreach efforts.

Let me explain it practically with an example.

Here I am in my LinkedIn profile with GetEmail.io’s extension already installed. If you haven’t downloaded it yet, here’s our extension for LinkedIn and Gmail as well.

The GetEmail.io icon is already visible on the left corner of the LinkedIn page. It appears on every profile you visit on this platform.

Step 1:

Clicking on the icon will reveal a window where it processes and collects the profile’s email address. (Please note that for security purposes, we have refrain from sharing email addresses publicly through a blog. Hence, the blur. However, you can find the email addresses by signing up and using our extension.)

Step 2:

You can create lists and save the contacts in your desired lists.

Step 3:

Once done, click on “export to spreadsheet” and select from the bunch of options we offer.

Step 4:

That’s not all; you can also find colleagues of the person whose profile you’re looking at.

Step 5:

And we’re a responsible company that’s open to feedback. If you find any trouble while using our extension, you can reach out to us immediately using the “report a bug option” and we will get back to you instantly.

Now this is all pretty easy and amazing, isn’t it? With one tiny pop-up, we offer many more features, like a real-time update of your credit balance, options to earn more free credits, a link directing to your dashboard, and an option to try out our Gmail extension as well. The Gmail extension is just as cool and easy to use as our LinkedIn one, if not more so!

So, there you have it. GetEmail.io’s extension will hunt for email addresses, verify their authenticity and also help you maintain them in an organized manner. Finding email addresses of the professionals has never been easier than this!

Here’s the recap of everything we just went through

LinkedIn is a powerful platform for generating leads and growing your business. By optimizing your profile, growing your network, creating engaging content, using LinkedIn Ads, leveraging Sales Navigator, and engaging with your leads, you can increase your chances of success on the platform. Remember to be consistent and persistent, and you will see results over time.

However, this search is incomplete without GetEmail.io’s extension that can help businesses to organize their leads and find new ones. Its automated lead capture, lead management, email verification, and automated email campaigns features make lead generation a breeze. Additionally, its email hunting features make it an invaluable tool for expanding your outreach efforts.

If you are looking to streamline your lead generation efforts, GetEmail.io’s extension is definitely worth checking out.

7 Best Free CRM Software for Quick Solutions

7 Best Free CRM Software For Quick Solutions

There are roughly two types of free CRM software, one is called the freemium model, the kind of free CRM we mostly see on the market, freemium model CRMs usually limits the number of free plan users, contacts, storage, and extra features. The second type is open-source software.

However, most of the CRM products on the market are quite expensive as for small and medium-sized enterprises. Therefore, Getemail recommends 10 free CRM software to help you manage your customers and improve your core competitiveness.

  • Free CRM

Free CRM is the best CRM software in some way. Their free version includes unlimited storage, contacts, and all the basic features. However, the free version can be only used for free for one year, and there is no technical support.

Free CRM’s upgraded version has a relatively nice price for large and medium-sized businesses. The upgrade costs $10 per user per month, including more features, more storage, and technical support.

  • Raynet

Raynet’s positioning of its own market is an easy-to-use CRM software. Its free trial is available for three users, with up to 50,000 accounts, 2 GB of storage, and customer support.

Raynet’s system interface is well designed, with the “Account Card” feature, you can see at a glance most of the information a customer needs, including how valuable this customer is to your company.

  • Interakt

Interakt offers all its plans for a free trial so you can decide which one to go to. Interakt is a great tool for small businesses that needs an affordable and all-in-one solution for customer interaction.

  • Cloze

Cloze has a smart system for finding and managing relationship between your customers. With Cloze, you can easily analyze conversations and find out how are you related to this customer. Their free plan offers a glimse of every other plan they have to offer, the upgraded plan with more features starts from $17 a month.

  • Composity

Composity, another CRM designed for small businesses, this simple used CRM tool can be easily managed by people with or without computer skills.

The basic plan is available for up to 3 users, 750 records and up to 1 GB storage. However, they do not provide customer support for the free plan users. For small businesses searching for an integrated software solution for an affordable price, Composity is a great option.

  • Soffront  

Soffront’s CRM and marketing automation is one of the best in the market, the friendly interface and the complete features has made managing customer information much easier.

Soffront is one of a kind platform that requires you to connect to them to be able to figure out what plans they offers and how you can find your fit.

  • eWay CRM

eWay CRM is one of the best CRM designed for Microsoft Outlook. eWay CRM’s free plan is available to use on multiple devices and email support. It is useful as users can easily customize their workflows, forms and user permissions.

 

Lastly, GetEmail.io is one of your go-to platforms that will integrate will all of the above platforms with ease! So, don’t miss out on giving our free plan a try too!

Salesforce Success Story and Tips for Generating New Leads

The larger the company’s development is, the more difficult it is to innovate and act rapidly in terms of growth. However, this rule does not apply to the team of Marc Benioff and Salesforce.com. They are still ranked as the top 3 in Forbes’ list of the world’s most innovative companies, with a 24.88% of sales growth in 12 months(2017). For these few years, it has secured its position.

In terms of scale, it is almost impossible to imagine that Salesforce.com was a company that had only been listed for 14 years. The number of their employees increased from 500 to 29,000. There is no doubt that they have a different point of view when building their business model and methods when they contact new prospects.

The most important thing to a successful sales process: innovative prospecting without cold calling.

Some tips for email marketing:

  1. Check your email response rates
  2. Do not except an instant response, it generally takes 2-4 weeks to develop new leads
  3. Make sure the timing to contact/ talk is correct
  4. Find out what kind of emails are responded and why
  5. If people are not interested, find out the reason
  6. Do not give up easily, unless you were refused by the decision maker
  7. Always follow up a next step

Email Marketing: The Latest Version of Cold Calling

Nowadays people are more resistance to the kind of traditional cold prospecting, therefore, the Cold calling 2.0 framework was introduced in the book of Aaron Ross, “Predictable Revenue”.

How this new framework differs from the traditional prospecting is, instead of cold calls, doing research before contacting people, making referral calls will gain you more leads.

Besides, sending short and sweet emails instead of long letters and emails will give the potential customers a better impression.

In addition, having more salesperson in the team will not definitely help growing the revenue. In fact, the training program a company provided to the sales reps is relatively more important.

When the sales are highly committed to the values and culture of the company, they could present the products in a more natural way during the business selling processes.

Salesforce.com’s business development strategy

One of the keys to the success of Salesforce.com is the ability to win customers from large organizations. To win over customers, companies must provide strong incentives and a reliable image.

In the beginning of the business, Benioff insisted on setting up a foundation for charity activities. He set up a 1:1:1 principle, that is –

  • Donating 1 percent of the company’s shares
  • One percent of the annual profits and
  • One percent of the employees’ time to do charitable activities  

With these activities, it gained good reputation for his company and also earned more support.

Benioff created his own strategic management method, with “V-2-Mom”, this tool created by Benioff, can show the road map of each of the Salesforce products. This is a combination of operational concepts and products.

For Benioff, “trust” from the customers is more than anything, even though you have a nice product, without the trust, customers do not stay long. The key to gain trust, is to first have employees who trusts themselves and the organization commitment that they are being an important part of the firm.

Some tips for the sales managers:

  1. Treat your team members like your customers
  2. Train the sales reps and give them time and opportunities to practice their presentation skills
  3. The quality is more important than the quantity
  4. Learn to listen and give the right support to your team members

References

  1. ‘5 deceptively simple steps to success’ 2017, Executive Leadership, 32, 10, pp. 1-2, Business Source Complete, EBSCOhost, viewed 4 June 2018.
  2. Karmali, N, Helft, M, Kauflin, J, Vinton, K, Herper, M, & Bosilkovski, I 2017, ‘THE WORLD’S MOST INNOVATIVE COMPANIES’, Forbes, 200, 2, pp. 72-90, Business Source Complete, EBSCOhost, viewed 4 June 2018.
  3. Forbes.com. (2018). [online] Available at: https://www.forbes.com/innovative-companies/list/#tab:rank [Accessed 4 Jun. 2018].
  4. Lashinsky, A 2017, ‘BENIOFF IN BLOOM. (cover story)’, Fortune, 176, 6, pp. 64-72, Business Source Complete, EBSCOhost, viewed 4 June 2018.
  5. Ross, A. and Tyler, M. (2012). Predictable revenue. West Hollywood, CA: Aaron Ross.
  6. Anon, (2018). [ebook] Available at: http://topopps.com/wp-content/uploads/2015/01/Predictable-Revenue-Guide-To-Tripling-Your-Sales-Parts-1-4.pdf  [Accessed 6 Jun. 2018].

A Quick Guide: GDPR Concerns for B2B Email Marketers

With the enforcement date (25th May 2018) of GDPR (General Data Protection Regulation) approaching, it’s necessary for all the B2B email marketers to carefully reexamine about the data they are obtaining for marketing strategies.

There are many interpretations about this regulation which have arose countless discussions.

This article has answered the most common questions that we have received in the months regarding GDPR.

How should the B2B email marketers handle the data that they have for the future marketing campaign?

This question is general and summarized all the questions we have received. But before answering that, we need to understand the “data” that involved in the GDPR.

The GDPR will mainly provide protection for “personal data”. So what is the “personal data” under GDPR? In GDPR, the term corresponding is this:

“‘personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”  (Article 4: Definitions)

Then that brings to the question: Is “Professional Emails” “Personal data”?

In GDPR, there are no specific terms that clearly distinguish the professional emails from the other. But according to the term above, the “personal data” defines the identification of one natural person.

An email address is unique, and it can indicate to a specific living individual. If you already know the recipient name of this email address, which is in most of the cases for B2B marketing campaign, this email address is “personal data” of this recipient.

That been said, there are for sure, exceptions. For instance, this email address: getemailsales@dnb.com.

There is no obvious direction which individual in GetEmail.io is currently using this email address. In addition, everyone can learn online that getemail.io is not a one-man company. In this case, the email address is not the personal data.

How should the B2B marketers process “personal data”?

“‘processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.”  (Article 4: Definitions)

The data management rule is strict in GDPR. All the actions regarding processing personal data must under a “lawful basis”.

“Processed lawfully, fairly and in a transparent manner in relation to the data subject (‘lawfulness, fairness and transparency’)” (Article 5: Principles relating to processing of personal data)

Furthermore, what is the lawful way for B2B marketers to process the personal data? Since sending emails is a mean to process “Personal data” according to GDPR, Do B2B marketers must obtain the permission to send B2B cold emails?

“Processing shall be lawful only if and to the extent that at least one of the following applies:

(a) the data subject has given consent to the processing of his or her personal data for one or more specific purposes;

(b) processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;

(c) processing is necessary for compliance with a legal obligation to which the controller is subject;

(d) processing is necessary in order to protect the vital interests of the data subject or of another natural person;

(e) processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;

(f) processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party.” (Article 6: Lawfulness of processing)

These are the relevant parts from the GDPR documents. Many recipients always claim that the B2B email marketers must not send them cold emails because that action is unsolicited. However, according to the corresponding articles above, the consent is only one of the lawful conditions. As long as the purpose of the email is legitimate.

“Legitimate interest could exist for example where there is a relevant and appropriate relationship between the data subject and the controller in situations such as where the data subject is a client or in the service of the controller.”

“The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.” (Recitals 47)

For instance, if a marketer of a consultancy try to reach out to other marketers/researchers for promoting his/her marketing analysis tool, this action is out of legitimate interest, and those recipients might eventually become clients of this consultancy.

However, those kind of direct marketing approach has to provide the recipients a easy way to opt out if they don’t want to receive these emails from now on or not interested in the products/service anymore, even though in the beginning they had given you the permission to send, according to GDPR:

“The data subject shall have the right to obtain from the controller the erasure of personal data concerning him or her without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:

(a) the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;

(b) the data subject withdraws consent” (Article 17: Right to erasure (‘right to be forgotten’))

Is GetEmail.io Legal After the enforcement of GDPR?

GetEmail.io process the data in a legitimate intention. The algorithm only searches the data which people publicly shared online and agreed other party to view. The results of searching are mainly professional emails for B2B use. So resource of the data; process of the data; and the service that we provide to our clients are 100% legal and comply with GDPR.

  • Professional emails of a specific prospect are, indeed, personal data, and personal data need to be handled under lawful basis according to GDPR.
  • Consent is not the seul, nor obligatory condition for processing personal data; You can still send the B2B mails to cold prospects with legal intention.
  • GetEmail.io is legal after the enforcement of GDPR.

Bibliography

Official Journal of the European Union, “General Data Protection Regulation”, 4th May 2016, available online from: https://gdpr-info.eu/

Information Commissioner’s Office, “Guide to the General Data Protection Regulation”, 21st November 2017, avaliable online from: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-of-access/

Mihaela Jucan, “Expert GDPR QA: The material scope of personal data and legal implications”, 23rd March 2017, avaliable online from: https://www.itgovernance.eu/blog/en/expert-gdpr-qa-the-material-scope-of-personal-data-and-legal-implications/

Deborah Betteridge, “B2B marketing and the GDPR”, 6th December 2016, avaliable online from: https://dma.org.uk/article/b2b-marketing-and-the-gdpr

Philip Brining, “What is Personal Data?”, 20th April, 2016, avaliable online from: http://www.dataprotectionpeople.com/what-is-personal-data/

Phil Lee, “Re-consenting to marketing under GDPR?”, 6th November, 2017, avaliable online from: http://privacylawblog.fieldfisher.com/2017/re-consenting-to-marketing-under-gdpr/

Olivier Proust, “CNIL publishes guidance for data processors”, 26th October, 2017, avaliable online from: http://privacylawblog.fieldfisher.com/2017/cnil-publishes-guidance-for-data-processors/

Kingpincomms, “What will the GDPR mean for B2B marketing professionals?”, avaliable online from: http://kingpincomms.com/wp-content/uploads/2017/04/Kingpin_GDPR-eBook-20172-002.pdf

Ruth Boardman et al., “The UK Government publishes its Statement of Intent for Data Protection Bill and GDPR” 8th August 2017, avaliable online from: https://www.twobirds.com/en/news/articles/2017/uk/uk-government-publishes-its-statement-of-intent-for-data-protection-bill-and-gdpr

Matt Burgess, “GDPR will change data protection – here’s what you need to know”, 7th November 2017, avaliable online from: http://www.wired.co.uk/article/what-is-gdpr-uk-eu-legislation-compliance-summary-fines-2018

Iain Lovatt, “Will GDPR change B2B marketing?”, 20th July 2017, available online from: https://www.bluesheep.com/blog/how-will-gdpr-affect-b2b-marketers