How to generate more leads using LinkedIn in 2025? (Updated)

One question that boggles every marketer’s mind is how to develop more leads!

Social media is helpful, but is it enough to create quality output? Or can just email marketing do justice for growing your list?

Maybe it is, or maybe it isn’t. However, you cannot sit on only one strategy to gain more connections. There are always permutations and combinations of diverse marketing techniques that can fetch you your ultimate success – more leads > more sales!

LinkedIn is one effective social media platform for professionals from every aspect of every industry one can think of.

In fact, 96% of B2B marketers use LinkedIn as a primary approach for organic social marketing.

You can network with professionals and connect with others in their industry with its coverage of over 875 million members in over 200 countries. It is a great platform to generate leads and grow your business.

In this blog, I’ll discuss some effective strategies to generate more leads using LinkedIn in 2025. If you’ve been on LinkedIn but didn’t understand how to optimize your chances, this blog will give you a head start.

Perfect Your Profile for Maximum Impact

The first step in generating more leads on LinkedIn is to optimize your profile. Your profile should be complete, including a professional profile photo and a headline that clearly states what you do.

The summary should be compelling and highlight your skills, experience, and expertise. Also add relevant keywords to your profile, making it easier for people to find you.

Here’s my detailed blog to learn tricks on how to optimize your profile. I’m sure this will help!

Grow Your Professional Network Strategically

To generate more leads on LinkedIn, you need to grow your network. Three different ways for you to network are,

  • Join Relevant Groups
  • Networking Events
  • GetEmail.io!

Joining relevant groups in your industry and taking part in discussions is a great way to learn what peers are up to.

Conferences and networking events enable a greater opportunity to interact with like-minded people as well as learn their insights.

Another strategy is to use the LinkedIn search function to find potential clients and connect with them. Not only that, but email finder tools like GetEmail.io can be of real help in finding the email addresses of your potential leads, which I will get back to later in the blog.

Create Content that Captivates & Converts

Creating engaging content is another efficient way to generate leads on LinkedIn.

77% of content marketers say LinkedIn produces the best organic results. You can create posts, articles, and videos that showcase your expertise while also providing value to the audience.

Share the content in relevant groups and engage with your followers by responding to comments and messages. It forms connections with potential customers and become an expert in your sector.

Leverage LinkedIn Ads for Better Outreach

LinkedIn Ads can be an influential tool for generating leads on the platform. 80% of B2B marketers use LinkedIn ads. You can create targeted ads that reach your ideal audience based on their job title, company, and other criteria.

The professional communication platform also offers sponsored content, which allows you to promote your posts to a wider audience. By using LinkedIn Ads, you can reach potential clients who may not have found you otherwise.

Tap into LinkedIn Sales Navigator's Potential

LinkedIn Sales Navigator is a powerful tool that enables you to find and connect with potential clients.

It offers advanced search and filtering options, allowing you to target specific industries, job titles, and companies.

The Sales Navigator also provides insights and alerts, helping you to stay up-to-date with your prospects as well as engage with them at the right time.

Build Meaningful Connection with Your Prospects

Generating leads is only the first step. To convert your leads into clients, you need to engage with them. Respond to messages and comments promptly and provide value by sharing relevant content and insights. You can also offer a free consultation or trial of your services to encourage potential clients to take the next step.

Using a professional media platform for leads, such as LinkedIn, is only half the battle. Email marketing will push through your efforts for a higher level of success.

Remember, I said a while ago about how GetEmail.io helps in generating leads?

This professional email search tool is Whitepages, which helps you find company email addresses and even organize them as per your requirements.

In today’s fast-paced business world, the importance of lead generation cannot be overstated. It is essential for businesses to identify and engage with potential customers in order to grow and expand.

However, managing and organizing leads can be a daunting task, especially when you have a large number of contacts to keep track of. This is where GetEmail.io’s extension comes in handy.

GetEmail.io is a powerful email finder tool that helps businesses to find and verify email addresses for potential leads. Its browser extension takes this a step further by helping users to organize their leads while also assisting them in finding new ones.

Here are some of the key ways in which GetEmail.io’s extension can help businesses in organizing their leads:

  1. Automatic Lead Capture: With the GetEmail.io extension installed in your browser, you can automatically capture leads from any website you visit. The extension scans the website for contact information and adds it to your lead list. This saves you the hassle of manually copying and pasting contact information into your lead list.
  2. Lead Management: GetEmail.io’s extension allows you to easily manage and organize your leads. You can add new leads, edit existing ones, and even categorize them into different groups for easy reference. This helps you to keep track of your leads and prioritize your outreach efforts.
  3. Email Verification: One of the biggest challenges in lead generation is verifying the accuracy of email addresses. GetEmail.io’s extension solves this problem by verifying email addresses in real-time. This ensures that you only reach out to genuine prospects and saves you time and effort in sending emails to incorrect addresses.
  4. Automated Email Campaigns: Once you have organized your leads, you can use GetEmail.io’s extension to automate your email campaigns. Send emails to your audience and learn instantly how many of them have received and opened the emails. This helps in understanding your email marketing strategies, open rate ratios, etc. Then alter your course of action according to the audience’s acceptance.
  5. Email Hunting: The GetEmail.io extension allows you to hunt for email addresses of potential leads. You can search for email addresses by company name, domain name, or individual name. This helps you to identify new prospects and expand your outreach efforts.

Let me explain it practically with an example.

Here I am in my LinkedIn profile with GetEmail.io’s extension already installed. If you haven’t downloaded it yet, here’s our extension for LinkedIn and Gmail as well.

The GetEmail.io icon is already visible on the left corner of the LinkedIn page. It appears on every profile you visit on this platform.

Step 1:

Clicking on the icon will reveal a window where it processes and collects the profile’s email address. (Please note that for security purposes, we have refrain from sharing email addresses publicly through a blog. Hence, the blur. However, you can find the email addresses by signing up and using our extension.)

Step 2:

You can create lists and save the contacts in your desired lists.

Step 3:

Once done, click on “export to spreadsheet” and select from the bunch of options we offer.

Step 4:

That’s not all; you can also find colleagues of the person whose profile you’re looking at.

Step 5:

And we’re a responsible company that’s open to feedback. If you find any trouble while using our extension, you can reach out to us immediately using the “report a bug option” and we will get back to you instantly.

Now this is all pretty easy and amazing, isn’t it? With one tiny pop-up, we offer many more features, like a real-time update of your credit balance, options to earn more free credits, a link directing to your dashboard, and an option to try out our Gmail extension as well. The Gmail extension is just as cool and easy to use as our LinkedIn one, if not more so!

So, there you have it. GetEmail.io’s extension will hunt for email addresses, verify their authenticity and also help you maintain them in an organized manner. Finding email addresses of the professionals has never been easier than this!

Here’s the recap of everything we just went through

LinkedIn is a powerful platform for generating leads and growing your business. By optimizing your profile, growing your network, creating engaging content, using LinkedIn Ads, leveraging Sales Navigator, and engaging with your leads, you can increase your chances of success on the platform. Remember to be consistent and persistent, and you will see results over time.

However, this search is incomplete without GetEmail.io’s extension that can help businesses to organize their leads and find new ones. Its automated lead capture, lead management, email verification, and automated email campaigns features make lead generation a breeze. Additionally, its email hunting features make it an invaluable tool for expanding your outreach efforts.

If you are looking to streamline your lead generation efforts, GetEmail.io’s extension is definitely worth checking out.

20+ Email Marketing Stats You Need to Know in 2023

Email marketing stats

With updates happening now and then, it is so important that businesses are sure about investing their time and money on the right things.

When it comes to marketing, you cannot ignore a tool as valuable as email marketing!
You might be wondering why you should prioritize email marketing when there are so many other options for reaching your target audience. Is it really worth it?
To answer this in one word, I would say YES!

The result you get from email marketing is much more than just getting your message into your subscribers’ inboxes.

We understand that there is a lot of buzz surrounding email marketing and its benefits, but to consider it, you need a valid email marketing stat.
So, in this piece of writing, we will see what the email marketing stats suggest.

NOTE: You do not have to start from the beginning (unless you wish to go with the flow), feel free to pick any sub headline right from the bottom or middle, it’s up to you. Just make sure you read everything covered here.

Now, let us get started.

Half the World Population are Email Users!

In November of this past year, the world hit a new population benchmark of 8 billion people globally!!!

And around 4.3 billion people use email, which means that email is used as a communication tool by more than half of the world’s population.

And that is not all. This number is expected to rise to 4.6 billion within the next two years.

Therefore, it is imperative that companies and email marketers are well prepared to capitalize on this media; the best way to do this is to begin constructing an email list.

So, the next question is how to get an email address?

If you are not sure about how to find anyone’s email address to build your email list, an email search tool like GetEmail.io is an ideal choice.

With this tool handy, you can get an email address from multiple platforms or medium, say LinkedIn, Salesforce, Gmail, Outlook, Websites, etc.

As you read further, you will find this tip elaborated in just a few sections away, stay tuned.

Now, let us look at a few more stats to get a deep understanding of all that is about email marketing and ways to make the best out of it.

  • According to research conducted by Get Response in 2019, it was discovered that more than 22 percent of all email campaigns get opened within the very first hour of being sent to the users.

    And with each hour, the chances of getting more email opens reduces.

  • 63% of emails are now opened on a mobile device.
  • The return on investment in email marketing is 4200% as for every 1 dollar you spend you get 42 dollars.

What do these metrics imply and how you can use these insights in your upcoming email campaigns?

Well, with the return on investment mentioned above, we cannot be ignorant towards the email marketing strategy. So, that’s just another metric emphasizing the importance of email marketing for businesses.

And then you must always ensure that all your promotional emails are well optimized for mobile devices, since 63% is quite a number, right?

Was that insightful?

How Many Emails are Sent Per Day Worldwide?

In 2021, it was anticipated that people all around the world sent and received 319.6 billion emails each and every day. By the year 2025, it is projected that the number of emails sent each day will reach 376.4 billion.

That’s a lot, right?

As you can see, despite the growing popularity of instant messengers, chat apps, and social media, email remains the primary digital communication medium.

A Glimpse of the Email Usage in United States

  • If your target audience is the US (United States) market, then it is essential that you have a good understanding of how email is being used by the people in United States.

    As of January 2022, 92% of the digital population in the United States reported utilizing email for communication.

    On the other hand, just 83% of them utilized social media, and only 67% made use of other messaging applications.

  •  In the United States, the usage of emails for work was highest among users aged 25 to 56 years old, while just 53% of Gen Z users utilized emails to exchange information and communicate at work.

  •  Approximately six in ten US (United States) millennials reported using emails for shopping, whereas talking with family and friends was identified as the primary activity for users in the quiet Generation, defined as those aged 76 to 93.

  •  People over the age of 45 constituted a sizable proportion of email news readers.

  • 6% of users between the ages of 35 and 44 indicated that email was their primary method of internet news access.

  • Customers who did most of their shopping online were the most inclined to open emails that provided information about promotions and discounts.

  • Only 20% of consumers stated they opened email inquiries to review products they had recently purchased online.

  • According to a poll done in February 2022, hybrid workers received 31 emails per week, whereas fully remote workers received 170 emails per week, this is almost six times more than that of hybrid workers.

  • Between 2016 and 2020, American users spend more time checking work emails than personal emails; however, in 2021, users spent more than 172 minutes (about 3 hours) each day monitoring personal communications and only about 149 minutes (about 2 and a half hours) reviewing work emails.

  • In 2020, when the global spread of the COVID 19 pandemic made workers rely more on digital tools for work communication, users spent about 200 minutes on work emails, which is about 3 and a half hours.

  • Email was the primary form of communication utilized by 41% of employees in the United States who belonged to the Millennial generation and by 35% of employees who were a part of the Gen Z generation.

  • In a study conducted online in July 2019 among white-collar employees in the United States who had a smart phone, 43% of workers claimed that they checked their business emails every few hours outside of their regular work hours, while just 10% stated that they checked continuously.

The metric discussed in this section will help in understanding how your email subscribers in the US market would respond to your brand emails.

So, there you go, plan your email marketing campaigns accordingly!

Pro tip: How to get an email address using an email search tool?

GetEmail.io is an email search tool ideal for finding professional email addresses. It just takes you a few seconds to get an email address.
It operates based on the artificial intelligence algorithm and therefore ensures a high accuracy rate.

If you wish to obtain email addresses from LinkedIn, all you need to do is download and install the GetEmail.io LinkedIn extension.

Then you can go to your LinkedIn page and open anyone’s profile you want to get an email address of. Just by clicking the get email button, you can have their email address. It’s very simple!

Likewise, you can find email addresses on Gmail/Salesforce/Outlook applications by installing the respective extensions.

A couple of months ago a feature was introduced, GetEmail.io extension popup, with this you can download the email addresses right from the prospect’s company website.

This is a very interesting feature and saves a lot of time.

Give it a try by signing up for the freemium package.
I hope this helped you. Now let us continue with the email marketing stats.

How Long Do People Read Brand Emails on Average?

People are devoting less time to email reading!

Have you ever wondered how much time your recipients spend on your emails?

It is noted that the average time people spend on reading your (brand) emails has dropped to 10 seconds in 2021.

It sounds astounding, right?

From 2011 to 2021, the maximum time spend was in the year 2018, where people on an average have spent around 13.4 seconds reading brand emails.

What does this stat imply?

You have around 10 sec to tell people your message. That’s it.

Therefore, it is important that you craft your emails in a way that it does not take any of your recipients time for more than ten seconds to read and perceive what you intend to say.

Now, all you got is 10 sec, let us see how you can make the most of it.

How to Convey Your Message to Your Email Recipients in 10 Seconds?

With great email design, you may not only deliver your message but also compel your receivers to take action.

Frame your email in a way that it is attention grabbing by using images and relevant call to action, enticing to read by proper use of typeface and spacing, evoke reader’s emotions, last but not least reflect and reinforce your brand.

While these are just a few things to bear in mind, you can always try and test different ideas to see what works best for you and your potential audience.

There are many marketers who still send their customers lengthy emails and it turns out to do well.

In their cases it was their content that worked amazingly. May be in 10 seconds they were able to hook their customers.

They send highly engaging, personalized content offering true values to the readers that the recipients had no choice but to stick with it till the end of the message.

So, if you start empathizing with your target audience, all that you do will be bent towards serving them better and naturally your customers will be inclined to your brand.

The Power of Personalization: Stats to Prove

Personalization is nothing more than a one-to-one approach, in which businesses use the real-time data and insights provided by their users to communicate with them in a more meaningful way.

The days of treating all your target customers as if they were part of a single, homogenous group are long gone. (Yes, we are talking about segmentation!)

Personalization will continue to gain steam because of the ever-increasing need among consumers for marketing content that is relevant to their specific needs.

Across the globe, both business-to-business and business-to-consumer marketers have grown to rely more on the power of personalization in their campaigns.

  • In the year 2020, it was anticipated that by the year 2026, the worldwide revenue of the customer experience personalization and optimization software and service company will have grown by 65% in comparison to what it was in the year 2021.
  • 30 % of the marketers said that they had begun to tailor the experience they provided for their clients as early as 2022.

  • According to a study that was carried out in the year 2022, 60 % of the online buyers who were questioned claimed that firms that delivered material that was not individualized would lose their loyalty.

The fact that consumers are constantly bombarded with marketing messages that are irrelevant to them explains why they anticipate having a tailored experience.

Is your email marketing plan tailored to each of your customers or segmented groups? In the event that this is not the case, what steps can you take to add customization into your efforts to market via email?

According to the data depicted above, it was anticipated that the revenue generated by customer experience personalization and optimization would amount to 7.6 billion US dollars in 2021. Furthermore, it was anticipated that this figure would rise to 11.6 billion US dollars by 2026.

Therefore, making use of artificial intelligence is one approach to offer better experience for the potential clients you have. This guarantees an elevated level of customization.
Here is a stat to support this tactic.

  • According to the findings of the study that was conducted in February 2018, responding marketers who were utilizing artificial intelligence for email customization recorded an AOV (Average Order Value) of 145 US dollars. This figure is seven dollars more than the AOV recorded by responding marketers who were not utilizing artificial intelligence in their campaigns. [Source: Statista]

Challenges in Email Marketing

While it is crucial to be abreast of what is new in email marketing and what the future holds, it is just as crucial to be aware of the obstacles others in your industry or niche face and the strategies they employ to overcome them.

Here is a stat obtained from a worldwide survey conducted in December 2020:

  • 22% of responding marketers claimed that the most challenging goal to attain while optimizing an email marketing plan was mobile optimization;

  • And the most mentioned problem was maintaining an engaged list, which was mentioned by 45% of marketers surveyed.

With over eighty percent of users preferring to read emails over their mobile devices, it is essential that you apply responsive design principles that make your emails look great on any device.

Here are some tips you could follow to optimize your email campaigns for mobile devices:

  • Stick to a single column layout. This makes your content most readable for mobile devices. Having multiple column layouts is quite difficult to implement for mobile Gmail apps and outlook application;
  • Be selective about adding links to elements. By doing so, you can make sure that not everything on the screen is clickable. Otherwise, each time the user scrolls to read further, it can lead to mis-clicks;
  • Use legible font size. To make your content readable at a typical viewing distance without zooming, you could use a 14px font size for your email body copy, or at least it should 11 points.
  • Provide sufficient touch targets for interactive components. According to apple developers, it is recommended to have a tappable area of at least 44*44 points for all controls.
  • Add enough padding between elements. When you give enough spacing between elements, you can avoid accidental taps for your users.
  • Less is more when you use typefaces. Do not mix too many typefaces, otherwise you will end up hindering the readability of your content.

Do you find these tips helpful?

These are a few recommendations; you could always conduct research on optimizing email campaigns for mobile devices and you will be surprised to see the many ways out there for you to try.

Now let us discuss the ways to maintain an engaged list.

When it comes to maintaining an email list, the value they get from you is the key.

You should consistently provide content or offers that are valuable to your customers and never fail to execute this.

Everything you do should be following this one thing, and you will start noticing improvement in your engaging list retention.

And the next thing you can do is to have a healthy email list.
Healthy email list is the one where you have only the right people and right email addresses in your database.

With GetEmail.io, the email search tool, you can also verify your email list. Yes, it is an email verifier too. You can instantly validate more than 1000 email addresses, thanks to its robust CSV features.

Concluding Thoughts

That is a wrap for my round up of email marketing statistics.

The figures presented above make it quite evident that engaging in email marketing is a fantastic opportunity that you should not be missing.

I hope you are convinced enough to reserve a sizable portion of your marketing budget for executing email marketing campaigns in 2023.

7 Best Tools Useful For The Content Marketer

7 useful tools for the content marketers

Content marketing refers to the design of a series of content (it could be movies, games, articles, etc.), attracting potential consumers to watch, reading or interacting, to achieve awareness, or to educate consumers, and finally influence their purchase decision.

Getemail.io has listed 7 tools that are useful for the content marketers, each tool is accord with your different needs. 

  • Stencil – Visual content development

This tool for creating social images has a free plan for basic use, its paid plans costs from $8 per month. It’s easy to use, they provide an option to add Chrome extensions. While you see beautiful pictures and wanted to add some design on it, you can edit them right away. With this video below, you may find out how easy it is to edit photos.

  • Sprout Social – Competitor analysis

Sprout Social is a special website. In addition to monitoring your own website, you can also view the performance of your competitors, including Facebook, Instagram, Twitter, Youtube, and Google Analytics integration.

  • Limber – Content marketing automation

Limber is a platform for you to easily manage content marketing campaigns. For community managers, it provides you the ability to centralize all your customer’s content. Limber propose images for your post on social medias, you may schedule your posts and plan multiple shares to extend the lifetime of your content. The best part about this software is that you can also leverage employee advocacy through here!

  • Dasheroo – Analytics tool

Dasheroo is a perfect free tool for tracking all of the KPIs of your business in one device. It is simply to create and set up the dashboard with their instructions. Dasheroo integrates with lots of different tools such as Mailchimp, PayPal, Facebook, LinkedIn, Shopify, and so on.

  • Intellyo – Content marketing automation

Intellyo helps you identify your target audience, discover topics that interest them, and determine how you can align your content with your audience. Intellyo’s paid plan starts from $12 a month.

  • Qualaroo – Customer decision analysis

Qualaroo is a powerful user feedback and survey tool that helps businesses gather real-time insights from website visitors, app users, and customers. With AI-powered sentiment analysis, advanced targeting, and customizable surveys, Qualaroo enables companies to improve user experience, optimize conversions, and make data-driven decisions effortlessly.

  • The Brain – Mind mapping

While having the main points in your mind, before starting to write an article, it is important to have a clear mind mapping in order to be organized. Brain EKP is a perfect tool which provides you to create a road map of your thoughts with links and texts. The Brain’s monthly paid service plans start from $15 a month.

List of 10 Powerful Marketing Tools that Experts Use

Powerful Marketing Tools

Email marketing tools:

GetEmail.io

GetEmail.io

GetEmail.io is a must have tool for finding professional email addresses. It is an AI based email marketing tool which can help you find emails, very email addresses ensuring that you are reaching out to the right prospects.

The tool comes with an integration feature allowing you to have your workflow automated.

To start with, you could sign up for the free trial and find up to 10 email addresses for free.

Moosend

Moosend

Moosend is a great tool for email marketing. Moosend provides a fully featured email marketing service such as personalized fields, A/B split tests, reporting/analytics, auto-responders and segmentation.

Its interface is easy-to-use with a simple, modern design. With their free plan, you will have access to all of the features except the dedicated IP address, the free trial lasts for three months and the paid plan price starts from $10 after the free trial ends.

Cakemail

cakemail

Cakemail is a email marketing tool made for small businesses, with their relatively simple features and an affordable price, you can easily manage and grow your business.  

ActiveTrail

Active Trail

ActiveTrail is an “All-in-one” email service tool, it is not simply just an email marketing tool, ActiveTrail offers other solutions such as marketing automation, SMS marketing software and online surveys. Their monthly plan starts from €7 with up to 500 contacts and unlimited emails.

 DirectIQ

DirectIQ is another email service provider for businesses, by few clicks, you may already create your own template. With the free plan, users will have 500 contacts and 2000 sends, the paid plan starts from $12 per month.  

Social media managing tools:

Viraltag

Viraltag is a social media tool, it makes automating content sharing much easier. With this tool, it saves a lot of time for scheduling the posts. Viraltag provides a complete social media report to help you measure your success and grow your business.

Quuu

Quuu

Quuu is a third-party platform.By choosing some relevant interest categories that is important to your website and your audience, the tool will automatically forward six related content related to your chosen category every day according to the system. You may also set it automatically to be posted on your Twitter and Facebook through Buffer. Their pricing starts from $19 per month with up to 6 new suggestions per day per profile.

Publbox

Publbox is a all-in-one tool for social media. They provide features such as post advisor, smart calendar, analytics tracker and design editor. Their video guides are useful, it clearly showed how it works for a new user. Publbox’s paid plans starts from $9 a month, for 1 user and 5 social media profiles.

Combin

Combin is a social media management tool for Instagram. It is simple to use and making instagram marketing much easier. With their free plan, you may manage 1 instagram account, 50 search results for posts and 250 daily actions.

SEO tools:

MarketingMiner

MarketingMiner

MarketingMiner is a dating mining tool for SEO specialists. It is a great tool to get information from your clients by using their keyword analysing tool. You may also use their tools to  analyse your competitors. With MarketingMiner’s free version, you are allowed to do 330 search volume requests or 100 Google queries.

Textmetrics (Previously known as Webtexttool)

Webtexttool is another useful and affordable SEO tool, it helps you to improve your content and get a better ranking on Google. Their plugin for WordPress is a huge advantage. Webtexttool provides plans start from $19 per month.

State of Chatbots

Chatting robots, a computer program designed to simulate conversation with human users, especially over the internet. In fact, what they can do, by all means, is not just chatting with the user. Chatbots can develop tools with different functions according to the builder’s different purposes. This also shows that in addition to chat, chatbots also have greater potential waiting to be developed.

statistic_id656596_chatbot-market-worldwide-2016-and-2025Grand View Research. n.d. Size of the chatbot market worldwide, in 2016 and 2025 (in million U.S. dollars). Statista.

For example, for companies, chatbot is a gracious and intelligent brand spokesperson who can introduce visitors to the company’s top technology, data mining and supporting the human resource. From the merchants’ aspect, chatbot is a caring and efficient shopkeeper, it can recommend the most suitable journey and investment project for visitors. Chatbots which can directly and intuitively start interaction without additional installation, can of course be an assistant who integrates physical location information, providing exhibition guides, on-site promotions.

Chatbots & Artificial Intelligence

In short, because of the popularity of chatbot technology, for the first time, people can easily apply “artificial intelligence” to the community and business. Therefore, the marketing staff of the operating community can obtain technical support, technical person can also get a community of practical skills.

For the chatbot to have enough wisdom to talk with the customers, there must still be technical support such as machine learning and deep learning. However, the recent attention of these two technologies and the many open source communities that have emerged in succession have made machine learning possible. The development of such fields as deep learning has made great progress in recent years.

As a result, artificial intelligence has long been a distant dream. Now when you want to build a chatbot, you no longer have to grope, construct, or train an artificial intelligence engine from scratch. You can establish the goal of a chat robot and devote its energy to a deeper level.

Some of the best intelligent Chatbots online you may like to chat with :

  1. Rose: Rose is one of the chatbots that is highly humanized.  http://ec2-54-215-197-164.us-west-1.compute.amazonaws.com/speech.php
  2. Mitsuku: One of the best chatbots, the winner of the Loebner Prize https://www.pandorabots.com/mitsuku/
  3. Poncho: A messenger designed bot, it is very friendly and helpful for daily life, it can even send alerts about the condition of the weather. https://poncho.is
  4. Andy: Andy chatbot was customized for learning English, except the chatting function, it also gives out grammar lessons and vocabulary every day.  https://andychatbot.com/

Examples of companies that have adapted chatbots

JPMorgan Chase: Their bot, COIN, is able to analyse the legal contracts more efficiently than human lawyers, this bot has helped them saved more than 360,000 hours of manpower! As for the future, they are aiming to use the bots to establish some new sources of revenue.

Asos: By using the messenger chatbot, Asos has increased their annual orders by 300%, at the same time they managed to reach 35% more potential customers.

KLM: By implementing the messenger chatbot, KLM has increased 40% of their interactions with customers, 15% of the customers download their boarding pass on the chatbot. The chatbot integration did not only increased their revenue, but also increased the brand loyalty.  

How will chatbots be impacting the human workforce?

While chatbots becomes more and more useful, companies started to implement this tool into different departments with different usages. At the same time, it impacts the workforce in different levels.

  1. Customer services:In terms of customer services, Drift’s chatbot report has stated that, most of the customers now prefer to communicate with a chatbot in several circumstances. When they wanted to get a quick response, when they are searching an answer for a simple question or the ability to get a 24-hour service.However, shown in the survey, in some of the situations, people still prefer to communicate with a human. For instance, while dealing with complex problems, the customers would rather talk to an expert such as an engineer. Besides, people feel more ease while communicating with people in the phone, email or live chat.Indeed, it is efficient to use chatbots as a supplement to the human workforce, however, it doesn’t mean to replace all of them. As while chatbots cannot replace emails and phone, businesses will still need human when it comes to answering the technical and complex questions.
  2. Human Resource department:For the HR department, nowadays, chatbots are already performing some basic HR roles. The most common feature will be the FAQs, when employees are asking questions such as “How many holidays do I have left?” or “When is the next pay day?”.Except of the chat function, chatbots can also be used in assisting the recruiting process, on boarding and training, schedule meetings and company policies questions.The change doesn’t mean that the jobs that are related to HR is under a threat, however, it means that humans have to change their roles in some ways and work on more important strategic tasks.

Chatbots: The future of training?

While chatbots are normally being seen as a standardized service with regular conversations. In fact, chatbots are now developing into a wider scope of application:

  1. New employee on boarding and training
  2. New manager training
  3. Diversity and inclusion training

It has been proved that, nowadays, people expect the online service to be instant, their questions and their requests can ideally be handled immediately. That’s why chatbots now have an important role. Not only providing the instant reply, a 24-hour service and also giving the answers to simple questions consumers might have. Indeed, technology improves the speed, automation and efficiency in the workforce. Which means that people have to re-position their roles given the more time and chance to focus on the more value-based tasks.

References

  1. Bassett, G 2018, ‘THE RISE OF CHATBOTS’, Journal Of The Australian & New Zealand Institute Of Insurance & Finance, 41, 1, pp. 38-40, Business Source Complete, EBSCOhost, viewed 8 June 2018.
  2. Preimesberger, C 2018, ‘State of Chatbots in 2018: Rapidly Moving into the Mainstream’, Eweek, p. 1, Business Source Complete, EBSCOhost, viewed 8 June 2018.
  3. CARNETT, L 2018, ‘Are Chatbots Here to Stay?’, Response, 26, 4, p. 48, Business Source Complete, EBSCOhost, viewed 8 June 2018.
  4. GYTON, G, & JEFFSRY, R 2017, ‘These are the experts deciding the future of HR… …shouldn’t you know who they are? (cover story)’, People Management, pp. 24-31, Business Source Complete, EBSCOhost, viewed 11 June 2018.
  5. State of Chatbots Report 2018, (2018). [ebook] Available at: https://blog.drift.com/wp-content/uploads/2018/01/2018-state-of-chatbots-report.pdf  [Accessed 11 Jun. 2018].
  6. ”Chatbots’ can help provide instant online answers & free up time for HR’ 2018, HR Specialist, 16, 3, p. 2, Business Source Complete, EBSCOhost, viewed 11 June 2018.
  7. Grand View Research. n.d. Size of the chatbot market worldwide, in 2016 and 2025 (in million U.S. dollars). Statista. Accessed June 13, 2018. Available from https://www-statista-com.proxy.grenoble-em.com/statistics/656596/worldwide-chatbot-market/  .