Robotic Process Automation: The Future of AI

In the day-to-day operations of a company, there are many processes that often needs the repeated manual work between the computer desktop and the information system.

The development of technology has impacted business processes, from the use of software packages to the enterprise resource planning (ERP), and the development of RPA now allows enterprises to effectively improve business efficiency and employee efficiency with less resources and time.

What is Robotic Process Automation (RPA)?

The Robotic Process Automation (RPA) is an emerging technology that simulates what computer users often do while sitting in front of their desk. This technology can automate these repetitive tasks without the need of special hardware.

With the RPA, businesses will be able to reduce their cost, save time for their customers and automate some part of the day-to-day processes.  

The benefits of RPA

Undoubtedly, there are advantages of RPA, it increases the customer satisfaction and the quality of the work, because robots will never do mistakes as human somehow does.   

For example, in the case of repetitive accounting work, large companies usually have 10,000 invoices per month, and this requires 6-8 accountants to complete the verification report. However, through RPA, it will be 4 times faster than that of humans, this would allow 6-8 accountants who were previously responsible to do higher-level analysis, and also to reconfigure talent while reducing labor costs.

However, what is needed attention is, these robots will replace human input in the future. We might think that if the robots are doing humans job, the humans will have nothing to do. In fact, the robots are actually doing the jobs that the back officers hates, those huge number of repetitive tasks spends up 80% of their time every day and it is lowering their performances and motivation.

With the proper support of IT technology, the employees having more time to work on the value-added tasks, businesspersons can improve their efficiency and put talents in a better position.

How much can I increase the productivity and save the cost thank to the RPA?  

PwC stated that, after setting up the RPA in their accounting and finance department, the RPA technology can reduce their process cost by about 25% to 40%, including manpower, time and money. The technology saves a lot of resources from the aspect of an enterprise. In addition,the RPA robots do not need to rest,they can run at high speed 24 hours a day automatically.

Study Case – RPA at Telefonica O2

Being the second largest telecom provider in UK, like other big companies and large organizations, Telefonica O2 has a lot of customers. Which means, they have a large-scale of back-office business processes to handle, therefore, they do need a lot of employees to maintain their daily operations. As of 2018, O2 had 25 million customers and has over 450 retail stores and sponsors. In 2012, its U.K.’s revenues were $583million, and it employed 10,280 people.

After the implementation of the RPA the outcomes achieved by O2 were satisfied. During April 2015, O2 implemented around 160 RPA software licenses, they process between 400,000 and 500,000 transactions each month, prospecting a three-year return on investment of between 650% and 800%. This implementation did increase their revenue and reduced the back-office headcount by around 20%. As in 2016, their revenues were $1,97 billion, with around 6,600 employees.

In the future, O2 is still planning to continue to automate processes with RPA and hope to increase their RPA volumes to 700,000 per month.

Competitors overview

RPA isn’t a new term; it exists in the early 2000s. However, since the technology and research on RPA is growing rapidly, the RPA technology has powerfully improved and developed during these years than before.

Some top providers in this market:

  1. Uipath: It provides solutions for contact centers and back offices supports attended and unattended RPA. Its market coverage is across geographies, client sizes, industry verticals and business processes.

  2. Blue Prism: A provider who offers solutions for contact centers and back offices.

  3. Automation Anywhere: They provide a a cognitive robotics process automation platform, advance with cognitive bots that learn as they work, and analytics that can change the way you work.

  4. Cognizant: It offers cognitive platforms and products, advisory services.

Importing the robots

It is very hard to predict the pricing of setting up the RPA. It depends on many aspects of your company, including the area you would like to perform on (reports, finance, invoice processing, etc.), the size and the industry your company belongs to, etc.

When basically importing process robots, companies are usually being separated into two statuses:

  • The first is a company that has already carried out preliminary trials and is trying to expand this technology
  • The second is a preliminary assessment of the possibility of exploring process robots.

If your organization belongs to the second situation, it is suggested to start with a pilot project (Pilot/Prototype) to let companies become more familiar with the capabilities of the automate process robots.

How might Robotic Process Automation (RPA) evolve in the future?

Even though with the significant growth of the RPA technology during the past two years, the experts are saying that this is still in the early stages. Companies hoped to increase the usage of RPA in their departments.

However, before this technology become really common in our workforce, human have to change their role and their minds in this society. People have to treat the robots and communicate with them as if they are human, because after years and years of development, the robots will evolve, it might be hard to even differentiate human and robots.

References

  1. McKinsey & Company. (2018). The next acronym you need to know about: RPA (robotic process automation). [online] Available at: https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-next-acronym-you-need-to-know-about-rpa  [Accessed 29 May 2018].
  2. Anon, (2018). [ebook] Available at: https://www.capgemini.com/consulting-fr/wp-content/uploads/sites/31/2017/08/robotic_process_automation_the_next_revolution_of_corporate_functions_0.pdf [Accessed 29 May 2018].
  3. Morgan, B 2018, ‘THE DANCE OF THE ROBOTS: How to turn data into practicable insight to benefit businesses, stakeholders and individual customers’, Credit Management, pp. 20-21, Business Source Complete, EBSCOhost, viewed 30 May 2018.
  4. Clark, L 2018, ‘PROCESS MINING SHOWS SIEMENS A BETTER WAY: Siemens has turned to process mining to reveal inefficiencies in the way it pays suppliers, organises logistics and runs order-to-cash processes’, Computer Weekly, pp. 17-20, Business Source Complete, EBSCOhost, viewed 31 May 2018.
  5. Lacity, M, & Willcocks, L 2016, ‘Robotic Process Automation at Telefónica O2’, MIS Quarterly Executive, 15, 1, pp. 21-35, Business Source Complete, EBSCOhost, viewed 5 June 2018.

How artificial intelligence help to build marketing automation?

If you look back for technology news in recent years, you will find out the huge improvement of artificial intelligence (AI), and the gradually intensive utilization in marketing and workflow management. It differs from marketing automation (MA). Artificial intelligence refers to the computer system that can tackle tasks or solve problems by itself. However, in marketing automation, the marketers use software to automate some repetitive marketing work. The integration of AI and MA makes many possibilities for future marketing and sales. In some sentences, AI makes marketing automation smarter and more interactive.

By 2025, the revenue of the AI market worldwide will climb to nearly 60 billion USD (Statista.com); while for the MA market, 7.63 billion USD (Grand View Research, Inc.) They are both large markets with promising potential.

Imagine yourself as a marketing manager for a brand-new start-up, or a company that wants to apply marketing automation solution. What should you know? Where to start?

The goal of this article is providing you the insights that how do you apply automation to marketing work, but also how artificial intelligence plays an essential role in different stages.

Generate Leads and Analysis

It seems fascinating if the whole leads generation process is done automatically, and exploiting MA sounds like a trendy idea. However, according to the research that done by HubSpot, lots of the marketing automation investment ended up failed. Why was that?

Before answer it and explaining how AI helps this process, we need to incorporate the marketing funnel concept, and understand where to apply MA and AI throughout the funnel. We will adopt the D’Haen & Van den Poel’s framework. As we can see, before a prospect become your lead, there are many characteristics that those prospects need to fulfill. Those qualities could be: awareness of needs; degree of urgency; trust in your products/service; willingness to listen and share, etc. (Brooks, 2017, Järvinen & Taiminen, 2016)

Usually, leads generation often refers to as “top of the funnel” (TOFU) activity, and this part of work could be time-consuming and requires advanced analysis skill if your goal is to gain a decent amount of high quality leads. Under this circumstance, many marketers rely on the marketing list that they can purchase from a third party or squeeze from their existing database, then apply marketing automation platform (MAP) for uniformed content sending. However, in the research done by softwareadvice.com, solely employing marketing automation returns mediocre performance regarding leads acquisition (69%) and retention (50%). Lack of in-depth analysis and mature strategy will cause inefficiency of following marketing work and hurting ROI eventually.

Understanding the behaviors of prospects and identify if they are qualified to become leads will need more investment and engagement. That’s why multichannel analysis is essential at this stage, and it can be done with the help of artificial intelligence. With the resources from a different channel, the measurement of potential leads will be more comprehensive and more reliable. Also, it generates higher possibility and higher value in comparison with cold lists.

On the other hand, AI can help decreasing the human inaccuracy throughout the leads acquisition process. For most of the sales representatives and marketers, even though they are fully dedicated to the leads generation work, there is still room for errors that they may target wrong prospects. The combination of multichannel analysis and big data will more likely to provide authentic and systematic insights.

A typical MAP like Marketo provides more TOFU solutions for companies. By utilizing AI, it bolsters the leads generation process from multi-channels. According to the official website of Marketo, they integrate social media, personalized content, SEO and the client’s website to deliver the sophisticated leads.

Another handy solution is Nova.ai. Based on big data analysis, it understands different persona by segmented the prospects in order to create very personalized content for multiple channels: email, SMS, social media. Nova.ai also provide the customized insight research/analytical report for future marketing use. They use the AI to find the best way to comprehend your cold leads and approach them.

Targeted marketing and Nurturing Leads

After analysis, you have the specific segmentation of your leads. For the different group, there will be different strategies for follow-up and nurturing. High-quality work at the previous stage will make this one easier to achieve. Lead nurturing is so vital that most of the marketers recognize it as the most valuable feature for MA (Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success”, 2015). To successfully achieve nurturing goal, you need to provide relevant content to boost leads’ interest further towards purchasing and give them the responses in a suitable time.

For many B2B marketers, the content created is essential. AI actually makes the marketing more “human” by personalizing the content of marketing campaign: after segmented the prospects, AI will generate the targeted content and information with different preferences and needs. The goal is to create a personalized experience for the leads. The deeper you understand them, the more specific you can provide, the more honest feedback you will get, so that you can optimize the customers’ value in long-term.

Also, the timeliness has been listed on the most important element of the B2B marketers. (Demand Gen Report, 2017 B2B Buyer’s Survey Report) The responding process can be daunting and seems endless if you do it manually. Especially there are many clients and need to take care of different time frame.

AI can help intensively at this part. Apart from content creating, Nova.ai has its own calendar system, it will automatically line up the response sequence, then reminds you to send the messages or let the MAP executes it by itself. The follow-up schedule can also be automatically modified regarding the time when you hear back from the leads. Service provide by conversica.com also allows you to carry on the human-like conversation using AI and ensure that every single lead has been followed up. Both tools can be synchronized with the leads generation platforms like Marketo.

When leads become deals

Now we move to the bottom of the funnel, your MA strategy is succeeded and your leads are decided to purchase. What a great news! However, the funnel doesn’t end by now, if you did an on-point job managing your customers, the funnel will keep working for them.

There is another theory that the sales funnel is not linear but a loop. Paid clients can be repurchasing if the tracking and nurturing works are efficient. So targeted marketing dedicated to the paid clients will help them to remind the image of the brand and continue to stimulate their interest and passion for the company or the service. Finally educated them into a loyal customer who will constantly repurchase.

At this stage, targeting marketing still plays an essential role. And the purchasing history will be a treasure for behavior analysis and content generation. On the other hand, CRM integration will complete the whole transition from marketing to sales. 67% of marketers using the strategy that coupled MAP and CRM, according to The State of Pipeline Marketing Report in 2016. In the research of Järvinen also mentioned the importance to combine CRM when the leads hold the intention for purchase.

Email marketing and MA

Many marketers hold confusion about the difference between marketing automation and email marketing. Indeed, email marketing can be a highly automatic process, and can be a way to practice MA. However, marketing automation in general is more broad than just emailing. As mentioned previously, MA contains leads generation, data tracking, leads nurturing and overall analysis. Email is just one method to fulfill those functions, and email alone is not efficient for the whole MA workflow.

Even though there are shortcomings where marketers only use MA in email marketing, as the most existing form of marketing automation (Ascend2: “Marketing Technology Strategy”), email marketing still retains its power among all the automation approaches. The merging of artificial intelligence has enlightened the marketers to optimize the automatic level of email marketing.

Amazing future for AI and MA

Artificial intelligence makes marketing automation possible, and help marketers working smarter and more efficient. There is still lots of potential for applying AI in MA working flow, only 37% of capability has been developed in marketing work. (State of Marketing Automation Benchmarks for Success, 2017) AI will be more intensively using in the future marketing work and it’s inevitable.

A higher involvement of real, human-like conversation will be the trend for the next generation of marketing AI. Chorus.ai has already launched the solution where AI can record the sales meeting and analyze the content of it. Afterwards, generating the summary, performance measurements and the customer insight analysis. Imagine in the future, a customer will confront with a virtual sales representative and it’s smart enough to understand everything that he or she said and give the correct response, or even complete the deal on behalf of the company.

Marketing automation makes marketers free from the repetitive process, and the artificial intelligence makes these processes more human-like. The combination will be long-lasting and keep developing. That being said, for B2B deals, human involvement is still relevant and critical. AI and MA are smart and can help you to prepare the necessary analysis. However, the best way to understand clients’ needs, is by listening to them, in a real conversation.

Bibliography

Joel Järvinen & Heini Taiminen. (2016) “Industrial Marketing Management”, Industrial Marketing Management 54 (2016) 164–175

Bruce Biegel. (2016) “The current view and outlook for the future of marketing automation”,  Palgrave Macmillan 1746-0166 VOL.10 NO.3 PP 201–213

Jordie van Rijn. (2017) “The Ultimate Marketing Automation statistics overview”, emailmonday.com, available online from:

statista.com, “Revenues from the artificial intelligence (AI) market worldwide, from 2016 to 2025 (in million U.S. dollars)”, available online from:

https://www.statista.com/statistics/607716/worldwide-artificial-intelligence-market-revenues/

Grand View Research,Inc. (2017) “Marketing Automation Software Market Size Worth $7.63 Billion by 2025”, prnewswire.com, available online from:

https://www.prnewswire.com/news-releases/marketing-automation-software-market-size-worth-763-billion-by-2025-grand-view-research-inc-622492524.html

Jeb Brooks. (2017) “The 5 Characteristics of a Qualified Prospect”, brooksgroup.com, available online from:

https://brooksgroup.com/sales-training-blog/five-characteristics-qualified-prospect

Karen Axelton. (2017) “B2B Organizations Seeing Success Incorporating AI Tools Into Lead Follow-Up Process”, Industry Insights, available online from:

https://www.demandgenreport.com/features/industry-insights/b2b-organizations-seeing-success-incorporating-ai-tools-into-lead-follow-up-process

Hubspot.com, “What Is Marketing Automation?”, available online from:

https://www.hubspot.com/marketing-automation-information

Ted Vrountas. “The Marketing Funnel Explained From Top to Bottom”, autopilothq.com, available online from: https://blog.autopilothq.com/marketing-funnel-explained/

boldigital.com, “The State Of Marketing Automation 2017”, available online from: https://blog.boldigital.com/the-state-of-marketing-automation-2017

Gabor Koncz. (2016) “Optimize your email follow-ups automatically: introducing Artificial Intelligence for Marketing Automation”, AI for Marketing Automation, available online from:

https://automizy.com/blog/2016/07/artificial-intelligence-for-marketing-automation/

Drew Robb. (2016) “8 Marketing Automation Best Practices”, enterpriseappstoday.com, available online from:     http://www.enterpriseappstoday.com/crm/8-marketing-automation-best-practices.html

Mike Kaput. (2017) “3 Ways to Use Artificial Intelligence for Lead Generation, Qualification, and Conversion”, marketing institute.com, available online from:

https://www.marketingaiinstitute.com/blog/3-ways-to-use-artificial-intelligence-for-lead-generation-qualification-and-conversion

Viktor Egri. (2016) “14 Marketing Experts’ opinions on how Artificial Intelligence could be used in Marketing Automation”,  AI for Marketing Automation, available online from:

https://automizy.com/blog/2016/08/14-experts-opinions-how-use-ai-in-marketingautomation/

Marketo.com, “The Definitive Guide to Lead Generation”, available online from: https://www.marketo.com/definitive-guides/lead-generation/

Changes in our freemium model

Hello everyone,

I hope the summer allowed all of you to take some holidays, and take advantage of the sun 🙂 Here, at GetEmail.io, we’re back and working, improving the service, as always.

Today, we’ve taken the decision to restrict the free plan, due to many users trying to abuse the system by creating multiple fake accounts. From today, the free plan will give only 10 free credits / month.

This will slow down the total number of email searches for GetEmail.io, and will allow us to focus more ressources and speed to our paying users.

Cheers!

GetEmail.io is featured in Entrepreneur.com!

Dear GetEmail.io users,

We’re so proud to tell you that one of the biggest online magazines, specialized in startups and entrepreneurs, talks about GetEmail.io.

To read it, please click here :

https://www.entrepreneur.com/article/295269

Many thanks to Jeremiah Desmarais, who tested our service, purchased one of our paid plans, used it successfully and now talks about GetEmail.io in his articles.

Cheers,

MARKETING MAILING CAMPAIGN AS THE FORERUNNER OF BUSINESS DEVELOPMENT ACTIVITIES

Although, sometimes considered as disputable, marketing mailing campaign remain a very cost effective way of acquiring new market shares.

Attracting the attention of your future consumers can be daunting, either you are a small business looking at developing your activity or if you are a multinational seeking to expand your market shares. Approaching leads via emails is widely applied through business models emanating from every corner of the earth, independently from the nationality or the cultural habits.

Gathering clients and users from all around the world enabled the Getemail team to grasp the efficiency of mailing campaigns for business development strategies: 

  1. Educate yourself on your market
  2. Document your research with facts and figures
  3. Identify key POC or leaders (through Linkedin, Viadeo, Weibo, Xing etc…)
  4. Find the email address of the person identified WITH GETEMAIL !!!

Some graphs and numbers attesting for the above statements :

Email marketing more effective than social media

email marketing'

 

The mobility factor highlighting the importance of email communication:

  • 75% of Gmail’s 900 million users access their accounts on mobile devices.

customer acqusition getemail

Source: McKinsey

A Business Development campaign can be severely affected by inaccuracies, in the contact details, of your future prospects. This confirm the necessity to equip your business with Getemail. The most efficient strategy in customer acquisition relies on informative data which reduces the gap  between companies and users. Moreover, the email remains the most reliable communication channel for businesses.

 

 Laura Quintard

                                                                                                                                       Chief Marketing Officer  GetEmail.io

AAEAAQAAAAAAAAhZAAAAJGEzNDJiYjkxLTM0OWItNGU2NS1hMzc3LWFmZDlmMjY0ZjFjNA

GETEMAIL IS GOING ALL FLEXIBLE FOR THE SUMMER !!!!

The user and the client’s satisfaction is at the heart of GetEmail’s values, therefore, we reconfigured our offer to match your claims and expectations.

  • GetEmail enables you to choose between a monthly or a yearly subscription with no bounding commitment, forbidding you to cancel your account whenever you want.
  • GetEmail offers a yearly subscription which entitles to a very profitable discount and spares you to proceed with monthly payments. This offer is applicable to each versions from Basic to Ultra.

The Getemail team is dedicated to the understanding of the corporate environment. Through numerous chats, discussions and customer feedback, we appreciate the importance of data sharing within a project team or a unit, among others. This is the reason why we designed a corporate offer which can be specifically tailored for your company.

  • Getemail’s corporate offer:
    • It enables you to share your credits or to have multiple users accounts
    • It is to be used in a professional environment and participants have to provide their professional email address.
    • The aim of this account is to provide a convenient online solution which can benefit the team beyond the sole user.
  • You also benefit from a technical and functional assistance 24/7 independently of your location.

This engenders an optimal management of your the email addresses and lead’s information, you would have gathered on your Getemail account. Getemail went forward with these new measures to encourage team work and knowledge transfer, on lead acquisition projects.

We are aware that lead acquisition is a tenuous part of your job. Hence, our aim, despite providing you with an online solution, is to facilitate your lead acquisition process and your job in general !

 

 Laura Quintard

                                                                                                                                       Chief Marketing Officer  GetEmail.io

AAEAAQAAAAAAAAhZAAAAJGEzNDJiYjkxLTM0OWItNGU2NS1hMzc3LWFmZDlmMjY0ZjFjNA

 

 

HOW DOES GETEMAIL BENEFIT BUSINESSES ?

On a daily basis Getemail acquires more and more credence amongst businesses around the world. Here is testimony for you, from Harrison Gray Search based in the US within the staffing and recruiting industry.

Harrison gray search

  • What challenges did you face prior to using Getemail ?

‘It can be challenging for us to reach out to new client via email, without knowing their address and can spend a lot of time guessing what it could be/searching for it.’

  • How did Getemail contribute to improve the quality of your daily tasks/missions ?

‘Yes, this provides an easier way for me to get in touch with potential clients or
candidates.’

  • Did Getemail help you reach your objectives (if yes please briefly explain how) ?

‘This saved me a lot of time, instead of searching sites to see if there is a directory,
guessing what emails could be or just not sending emails because I give up–this got me
to potential clients quickly.’

  • Is Getemail integrated in your Business strategy ?

‘We are trying it out and I think it could be very helpful for us.’

If you would like to discuss futher how Getemail can benefit your business, get in touch !!

 

 

                                                           Laura Quintard

                                                                                                                                       Chief Marketing Officer  GetEmail.io

AAEAAQAAAAAAAAhZAAAAJGEzNDJiYjkxLTM0OWItNGU2NS1hMzc3LWFmZDlmMjY0ZjFjNA

 

 

 

 

INTEGRATION WITH SALESFORCES AVAILABLE NOW !

Since so many of our users use Salesforce, we have just released the GetEmail.io connector for Salesforce!

Getemail facilitates your process of saving and exporting leads from the dashboard of your Getemail account to Salesforces.

How to connect your GetEmail.io account to your Salesforce Account

Step 1

image1salesforces
Step 2

image2salesforce

Every 5 minutes, parts of your contacts will be exported to Salesforces.

Please give us lots of feedback!

 

LinkedIn hides information from you

LinkedIn might be the leader in social networking for the professionals, still it doesn’t always show you some reliable informations about the person you are looking for.

“Get email” will always need some informations such as: first name, last name and the company name. So when you get to a profile that doesn’t contain those informations, for example if you find “LinkedIn Member” the tool will be unable to find the email address for you.

So, the rule is simple:

No name on the Linked In profile, No email found with GetEmail.io!

See below:
linkedin member

The reasons why Linked In shows “Linked In Member” instead of the real name of the person is: you have a connection degree of more than 2 with that person (you’re not directly connected to that person, neither is a person you’re connected with).

To be clear, say you’re visiting profile P and you want his/her name.

You’ll have his/her name if:

You                 -(connected to)->                 Somebody 1                 -(connected to)->                 Profile P

Instead of the name of Profile P, you’ll have “LinkedIn Member”, if:

You                 -(connected to)->                 Somebody 1                 -(connected to)->                 Somebody 2                -(connected to)->                Profile P

Clear enough? I hope so 🙂

If you want to know everyone’s name on Linked In, you might need a paid LinkedIn subscription, which will allow you to see the names of any profile you’re looking for.

Enjoy GetEmail.io & LinkedIn

Salma Flissi
Marketing manager GetEmail.io

16443183_1100873446705472_1181891763_o