We live in a dynamic world of digital marketing, where precision and personalization are paramount. Hence, email finder tools emerge as indispensable assets for businesses aiming to unlock their full potential on email marketing campaigns. The ability to segment audiences effectively, improve deliverability rates, and increase engagement through personalized outreach positions these tools as catalysts for success.
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A planned approach and a dedication to continual development are required in order to transform your email marketing campaign from one that is failing to one that is successful.
Optimising your email marketing approach, increasing engagement, and driving significant results are all possible if you take into consideration these seven practical reasons.
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How do you determine whether or not your email marketing strategies have been successful? Do you know which of your email messages and links result in the highest number of conversions and the most traffic to your landing page?
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Email marketing is a powerful tool that has been a cornerstone of digital marketing for years.
It allows businesses to reach their audience directly – delivering tailored content, promotions, and updates straight to their subscribers’ inboxes.
Accurate email data is the key to unlocking these benefits and ensuring that your sales prospecting efforts are successful.
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Whether you work in the pharmaceutical industry or any FMCG industry, you need new contacts constantly to have a wider and better reach.
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The use of artificial intelligence (AI) in email marketing has the potential to open up many new avenues of success.
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One question that boggles every marketer’s mind is how to develop more leads!
Social media is helpful, but is it enough to create quality output? Or can just email marketing do justice for growing your list?
Maybe it is, or maybe it isn’t. However, you cannot sit on only one strategy to gain more connections. There are always permutations and combinations of diverse marketing techniques that can fetch you your ultimate success – more leads > more sales!
LinkedIn is one effective social media platform for professionals from every aspect of every industry one can think of.
In fact, 96% of B2B marketers use LinkedIn as a primary approach for organic social marketing.
You can network with professionals and connect with others in their industry with its coverage of over 875 million members in over 200 countries. It is a great platform to generate leads and grow your business.
In this blog, I’ll discuss some effective strategies to generate more leads using LinkedIn in 2023. If you’ve been on LinkedIn but didn’t understand how to optimize your chances, this blog will give you a head start.
The first step in generating more leads on LinkedIn is to optimize your profile. Your profile should be complete, including a professional profile photo and a headline that clearly states what you do. Your summary should be compelling and highlight your skills, experience, and expertise. You should also add relevant keywords to your profile, making it easier for people to find you. Here’s my detailed blog if you want to know how to optimize your profile. I’m sure this will help!
To generate more leads on LinkedIn, you need to grow your network. One effective way to do this is to join relevant groups in your industry and take part in discussions. You can also connect with people you meet at conferences or networking events. Another strategy is to use the LinkedIn search function to find potential clients and connect with them. Not only that, but email finder tools like GetEmail.io can be of real help in finding the email addresses of your potential leads, which I will get back to later in the blog.
Creating engaging content is another effective way to generate leads on LinkedIn. 77% of content marketers say LinkedIn produces the best organic results. You can create posts, articles, and videos that showcase your expertise and provide value to your audience. Share your content in relevant groups and engage with your followers by responding to comments and messages. This will help you form connections with potential customers and become an expert in your sector.
LinkedIn Ads can be an influential tool for generating leads on the platform. 80% of B2B marketers use LinkedIn ads. You can create targeted ads that reach your ideal audience based on their job title, company, and other criteria. LinkedIn also offers sponsored content, which allows you to promote your posts to a wider audience. By using LinkedIn Ads, you can reach potential clients who may not have found you otherwise.
LinkedIn Sales Navigator is a powerful tool that allows you to find and connect with potential clients. It provides advanced search and filtering options, allowing you to target specific industries, job titles, and companies. Sales Navigator also provides insights and alerts, helping you to stay up-to-date with your prospects and engage with them at the right time.
Generating leads is only the first step. To convert your leads into clients, you need to engage with them. Respond to messages and comments promptly, and provide value by sharing relevant content and insights. You can also offer a free consultation or trial of your services to encourage potential clients to take the next step.
Using a professional media platform for leads, such as LinkedIn, is only half the battle. Email marketing will push through your efforts for a higher level of success.
Remember, I said a while ago about how GetEmail.io helps in generating leads? This professional email search tool is Whitepages, which helps you find company email addresses and even organize them as per your requirements.
In today’s fast-paced business world, the importance of lead generation cannot be overstated. It is essential for businesses to identify and engage with potential customers in order to grow and expand. However, managing and organizing leads can be a daunting task, especially when you have a large number of contacts to keep track of. This is where GetEmail.io’s extension comes in handy.
GetEmail.io is a powerful email finder tool that helps businesses to find and verify email addresses for potential leads. Its browser extension takes this a step further by helping users to organize their leads while also assisting them in finding new ones.
Here are some of the key ways in which GetEmail.io’s extension can help businesses in organizing their leads:
Let me explain it practically with an example.
Here I am in my LinkedIn profile with GetEmail.io’s extension already installed. If you haven’t downloaded it yet, here’s our extension for LinkedIn and Gmail as well.
The GetEmail.io icon is already visible on the left corner of the LinkedIn page. It appears on every profile you visit on this platform.
Clicking on the icon will reveal a window where it processes and collects the profile’s email address. (Please note that for security purposes, we have refrain from sharing email addresses publicly through a blog. Hence, the blur. However, you can find the email addresses by signing up and using our extension.)
You can create lists and save the contacts in your desired lists.
Once done, click on “export to spreadsheet” and select from the bunch of options we offer.
That’s not all; you can also find colleagues of the person whose profile you’re looking at.
And we’re a responsible company that’s open to feedback. If you find any trouble while using our extension, you can reach out to us immediately using the “report a bug option” and we will get back to you instantly.
Now this is all pretty easy and amazing, isn’t it? With one tiny pop-up, we offer many more features, like a real-time update of your credit balance, options to earn more free credits, a link directing to your dashboard, and an option to try out our Gmail extension as well. The Gmail extension is just as cool and easy to use as our LinkedIn one, if not more so!
So, there you have it. GetEmail.io’s extension will hunt for email addresses, verify their authenticity and also help you maintain them in an organized manner. Finding email addresses of the professionals has never been easier than this!
LinkedIn is a powerful platform for generating leads and growing your business. By optimizing your profile, growing your network, creating engaging content, using LinkedIn Ads, leveraging Sales Navigator, and engaging with your leads, you can increase your chances of success on the platform. Remember to be consistent and persistent, and you will see results over time.
However, this search is incomplete without GetEmail.io’s extension that can help businesses to organize their leads and find new ones. Its automated lead capture, lead management, email verification, and automated email campaigns features make lead generation a breeze. Additionally, its email hunting features make it an invaluable tool for expanding your outreach efforts.
If you are looking to streamline your lead generation efforts, GetEmail.io’s extension is definitely worth checking out.
With updates happening now and then, it is so important that businesses are sure about investing their time and money on the right things.
When it comes to marketing, you cannot ignore a tool as valuable as email marketing!
You might be wondering why you should prioritize email marketing when there are so many other options for reaching your target audience. Is it really worth it?
To answer this in one word, I would say YES!
The result you get from email marketing is much more than just getting your message into your subscribers’ inboxes.
We understand that there is a lot of buzz surrounding email marketing and its benefits, but to consider it, you need a valid email marketing stat.
So, in this piece of writing, we will see what the email marketing stats suggest.
NOTE: You do not have to start from the beginning (unless you wish to go with the flow), feel free to pick any sub headline right from the bottom or middle, it’s up to you. Just make sure you read everything covered here.
Now, let us get started.
In November of this past year, the world hit a new population benchmark of 8 billion people globally!!!
And around 4.3 billion people use email, which means that email is used as a communication tool by more than half of the world’s population.
And that is not all. This number is expected to rise to 4.6 billion within the next two years.
Therefore, it is imperative that companies and email marketers are well prepared to capitalize on this media; the best way to do this is to begin constructing an email list.
So, the next question is how to get an email address?
If you are not sure about how to find anyone’s email address to build your email list, an email search tool like GetEmail.io is an ideal choice.
With this tool handy, you can get an email address from multiple platforms or medium, say LinkedIn, Salesforce, Gmail, Outlook, Websites, etc.
As you read further, you will find this tip elaborated in just a few sections away, stay tuned.
Now, let us look at a few more stats to get a deep understanding of all that is about email marketing and ways to make the best out of it.
And with each hour, the chances of getting more email opens reduces.
What do these metrics imply and how you can use these insights in your upcoming email campaigns?
Well, with the return on investment mentioned above, we cannot be ignorant towards the email marketing strategy. So, that’s just another metric emphasizing the importance of email marketing for businesses.
And then you must always ensure that all your promotional emails are well optimized for mobile devices, since 63% is quite a number, right?
Was that insightful?
In 2021, it was anticipated that people all around the world sent and received 319.6 billion emails each and every day. By the year 2025, it is projected that the number of emails sent each day will reach 376.4 billion.
That’s a lot, right?
As you can see, despite the growing popularity of instant messengers, chat apps, and social media, email remains the primary digital communication medium.
The metric discussed in this section will help in understanding how your email subscribers in the US market would respond to your brand emails.
So, there you go, plan your email marketing campaigns accordingly!
GetEmail.io is an email search tool ideal for finding professional email addresses. It just takes you a few seconds to get an email address.
It operates based on the artificial intelligence algorithm and therefore ensures a high accuracy rate.
If you wish to obtain email addresses from LinkedIn, all you need to do is download and install the GetEmail.io LinkedIn extension.
Then you can go to your LinkedIn page and open anyone’s profile you want to get an email address of. Just by clicking the get email button, you can have their email address. It’s very simple!
Likewise, you can find email addresses on Gmail/Salesforce/Outlook applications by installing the respective extensions.
A couple of months ago a feature was introduced, GetEmail.io extension popup, with this you can download the email addresses right from the prospect’s company website.
This is a very interesting feature and saves a lot of time.
Give it a try by signing up for the freemium package.
I hope this helped you. Now let us continue with the email marketing stats.
People are devoting less time to email reading!
Have you ever wondered how much time your recipients spend on your emails?
It is noted that the average time people spend on reading your (brand) emails has dropped to 10 seconds in 2021.
It sounds astounding, right?
From 2011 to 2021, the maximum time spend was in the year 2018, where people on an average have spent around 13.4 seconds reading brand emails.
What does this stat imply?
You have around 10 sec to tell people your message. That’s it.
Therefore, it is important that you craft your emails in a way that it does not take any of your recipients time for more than ten seconds to read and perceive what you intend to say.
Now, all you got is 10 sec, let us see how you can make the most of it.
With great email design, you may not only deliver your message but also compel your receivers to take action.
Frame your email in a way that it is attention grabbing by using images and relevant call to action, enticing to read by proper use of typeface and spacing, evoke reader’s emotions, last but not least reflect and reinforce your brand.
While these are just a few things to bear in mind, you can always try and test different ideas to see what works best for you and your potential audience.
There are many marketers who still send their customers lengthy emails and it turns out to do well.
In their cases it was their content that worked amazingly. May be in 10 seconds they were able to hook their customers.
They send highly engaging, personalized content offering true values to the readers that the recipients had no choice but to stick with it till the end of the message.
So, if you start empathizing with your target audience, all that you do will be bent towards serving them better and naturally your customers will be inclined to your brand.
Personalization is nothing more than a one-to-one approach, in which businesses use the real-time data and insights provided by their users to communicate with them in a more meaningful way.
The days of treating all your target customers as if they were part of a single, homogenous group are long gone. (Yes, we are talking about segmentation!)
Personalization will continue to gain steam because of the ever-increasing need among consumers for marketing content that is relevant to their specific needs.
Across the globe, both business-to-business and business-to-consumer marketers have grown to rely more on the power of personalization in their campaigns.
The fact that consumers are constantly bombarded with marketing messages that are irrelevant to them explains why they anticipate having a tailored experience.
Is your email marketing plan tailored to each of your customers or segmented groups? In the event that this is not the case, what steps can you take to add customization into your efforts to market via email?
According to the data depicted above, it was anticipated that the revenue generated by customer experience personalization and optimization would amount to 7.6 billion US dollars in 2021. Furthermore, it was anticipated that this figure would rise to 11.6 billion US dollars by 2026.
Therefore, making use of artificial intelligence is one approach to offer better experience for the potential clients you have. This guarantees an elevated level of customization.
Here is a stat to support this tactic.
While it is crucial to be abreast of what is new in email marketing and what the future holds, it is just as crucial to be aware of the obstacles others in your industry or niche face and the strategies they employ to overcome them.
Here is a stat obtained from a worldwide survey conducted in December 2020:
With over eighty percent of users preferring to read emails over their mobile devices, it is essential that you apply responsive design principles that make your emails look great on any device.
Here are some tips you could follow to optimize your email campaigns for mobile devices:
Do you find these tips helpful?
These are a few recommendations; you could always conduct research on optimizing email campaigns for mobile devices and you will be surprised to see the many ways out there for you to try.
Now let us discuss the ways to maintain an engaged list.
When it comes to maintaining an email list, the value they get from you is the key.
You should consistently provide content or offers that are valuable to your customers and never fail to execute this.
Everything you do should be following this one thing, and you will start noticing improvement in your engaging list retention.
And the next thing you can do is to have a healthy email list.
Healthy email list is the one where you have only the right people and right email addresses in your database.
With GetEmail.io, the email search tool, you can also verify your email list. Yes, it is an email verifier too. You can instantly validate more than 1000 email addresses, thanks to its robust CSV features.
That is a wrap for my round up of email marketing statistics.
The figures presented above make it quite evident that engaging in email marketing is a fantastic opportunity that you should not be missing.
I hope you are convinced enough to reserve a sizable portion of your marketing budget for executing email marketing campaigns in 2023.
Do you already have a LinkedIn profile for your company or your personal brand, but cannot fetch the right results? I get it.
Optimizing the profile and posting content just doesn’t meet the ends. Bagging the right client at the right time can be tricky, but it is not impossible.
LinkedIn doesn’t have an extensive reach as other social media platforms, nor does it have billions of users like Instagram or Facebook. However, over 80% of its profiles are, in one way or another, the decision makers of the company. This is enough to explain the importance of utilizing LinkedIn for your company or yourself!
Now, you might question, as a marketer, or a business owner, how can you generate leads with this information?
And here is why I have curated an extensive yet simple to-do list for you to execute.
You might have had a LinkedIn page for quite some time already. However, have you checked its authenticity? Every media platform has its own personality and you need to tune your brand’s page accordingly. For example, Instagram has an audience that is most inclined towards quality entertainment than learning valuable information.
LinkedIn, on the other hand, is a lot more professional and inclined towards building quality connections. So, create the profile, adjusting to this platform and answering the queries that people usually look for. Rather than blasting your brand’s information, try a people-centric approach where you curate the about section knowing what your audience seeks.
Ensure that you fill up the entire profile with all relevant information and don’t leave any blanks unattended like, filing in your website and email addresses. A complete page gets 30% more weekly views than the ones that aren’t. It also builds trust in the viewer because they now know more about you authentically than gather a similar information elsewhere.
Update the page with the latest links and data so the audience can actively engage with your brand. Since we already know that handling a page differs from managing a profile, do not forget to invite people to follow your page.
Quick Tip: You can also customize it in a way that people will get a notification to follow your page every time you or your staff members make a new connection. Find a new connection using our professional email lookup tool, GetEmail.io.
Connecting on LinkedIn translates to the number of people you add to your network. Enhancing your connections is very crucial as it helps your overall visibility on the platform. LinkedIn’s algorithm works in such a way that when you like a post on any page, it will also reflect on your activity page too. Thus, allowing the post to reach out to your vast network of connections!
But how to have a quality network? Simple. You email them first!
Prepare a list of potential professionals you wish to associate with and curate an email that piques their interest. It might seem like a long shot at first, but when done right, you will have better and consistent results. Email marketing has a higher rate of return on investment than any other means.
Wondering how to find their email addresses? This is when GetEmail.io comes into play!
GetEmail.io is a professional email lookup tool that is highly competent, cost effective and easy-to-use SaaS application. Many LinkedIn profiles do not have their professional email addresses mentioned. GetEmail.io overcomes this challenge by providing you with email addresses of anyone having a LinkedIn account.
You can download the Chrome extension of this professional email lookup tool and sign in through it to access the tool on LinkedIn. While using the application, GetEmail.io provides a variety of features. Some of which include exporting email addresses to a spreadsheet, creating separate email lists to save the email addresses online, knowing the colleagues of the profile you’re looking at, and many more!
Do you know? Our professional lookup tool also has a Gmail extension to help businesses or specialists search for professional email addresses from their official Gmail account.
There is enough stress about creating content for various web platforms already. However, posting on social media sites and apps like LinkedIn is rather fruitful for marketers and business owners. Here’s why.
As a result, in order to reach a large audience, you must create engaging content.However, ensure that you share industry-relevant information and have an authentic approach towards it. When people recognize your efforts in creating high-quality subjects, you will naturally begin to gain loyal followers.
Another aspect of content curation is to post it with engagement as the ultimate goal. You want people to interact with your brand, don’t you? Then a piece of content that asks the audience’s opinion or stimulates their interest enables communication.
Hashtags help increase brand awareness and drive the right audience to check your posts. Minimal hashtag usage ensures that the post doesn’t go overboard. Videos and polls are a great way to attract the audience and build engagement.
Quick Tip: Invite employees to connect with the brand’s posts to boost your page’s outreach, as it generates twice as much engagement.
SEO is applicable not only to Google search but also to all other platforms. By following the right strategy, you can easily reach out to your audience by optimizing your page. The bright side of continuously investing in optimization is an increase in traffic, relevance, and engagement.
Here are some tips on how you will quickly reach your target demographic.
Make discovering you easy by following an audience-centric approach. How does a person search for specific content? What words do they put into search engines? Do they use email addresses while searching a profile online? Thinking from a customer’s perspective will enable you to tap into high-potential strategies.
Along with consistent textual updates, post and share images, videos, and links to other blogs, to stay current. Ensure that the images used in the display picture and banner are of premium quality. The about section is to-the-point, which clearly explains your brand’s vision, mission, and values while also mentioning in-depth information about the product.
Keep a tab on how your page has been performing by measuring the strategy regularly. One simple way to measure your strategy is by checking the analytics tab of your page on LinkedIn. It shows every detail, right from your posts’ frequency, audience engagement, number of views, number of followers, etc. The graph shows all the ups and downs of your strategy that eventually help in creating fool-proof future plans.
LinkedIn is a massive platform with over 774 million users from all around the world. These staggering statistics illustrate the amount of opportunity and growth a professional can tap into.
Whether you are a young entrepreneur or a veteran subject matter expert, every professional gets a chance to create quality engagement and build a brand.
However, one must be clear about establishing their target audience to help build a profile that aligns with their marketing strategy and audience approach.
When a brand mentions every detail on its LinkedIn page, it enhances its authenticity and credibility.
Concentrate on increasing your connection on this platform to boost the page’s visibility online. Email marketing is one unique way to contact several professionals on this platform.
GetEmail.io is every person’s go-to application as it is a white pages email lookup tool or you can also call it as a professional email lookup tool. You can find anyone’s professional email address within seconds!
Once you standardize the page with relevant information and find potential connections, you can then focus on constructing appealing content that engages the visitors. Building a dialogue with the audience becomes a crucial factor for the overall page’s growth.
Finally, strategize your page with SEO to match the user’s search intent. Do not overuse the keywords, as you might get flagged for malicious activities. Maintain a healthy balance of keywords and their credibility.
Keep track of your strategy’s improvements so you can make changes immediately if things don’t go as expected.
Whether it is search engine optimization, finding email addresses, or enhancing your overall digital marketing strategy, having a clear agenda is crucial to leading you in the right direction of growth.
GetEmail.io is a one-stop professional email lookup tool that answers all your needs for finding potential email addresses. Do give it a try and let me know your experience!